V. Kumar
Impact in
- Marketing top 0.01%
- Consumer Retail Behavior Studies
- Consumer Behavior in Brand Consumption and Identification
- Consumer Market Behavior and Pricing
- Customer churn and segmentation
- Service and Product Innovation
-
- Customer Service Quality and Loyalty
Papers in
- Marketing 76
- Consumer Market Behavior and Pricing 42
- Customer churn and segmentation 37
- Consumer Retail Behavior Studies 34
- Consumer Behavior in Brand Consumption and Identification 14
-
- Customer Service Quality and Loyalty 59
- Co-authors
- Werner Reinartz (8 shared papers)Rajkumar Venkatesan (8 shared papers)Anita Pansari (3 shared papers)Denish Shah (6 shared papers)Dhruv Grewal (2 shared papers)Michael Lévy (1 shared paper)Rajendra K. Srivastava (4 shared papers)Lerzan Aksoy (2 shared papers)
- Journals
- Journal of Marketing (21 papers)Journal of Marketing Research (13 papers)Journal of the Academy of Marketing Science (12 papers)Journal of Retailing (8 papers)Marketing Science (6 papers)
- Partner nations
- United StatesIndiaChina
In The Last Decade
V. Kumar
99 papers receiving 12.8k citations
V. Kumar's Hit Papers
Peers
Comparison fields: 5 of 118
- Marketing 9.3k
- Organizational Behavior and Human Resource Management 6.6k
- Information Systems and Management 1.9k
- Strategy and Management 2.3k
- Business and International Management 235
Countries citing papers authored by V. Kumar
This map shows the geographic impact of V. Kumar's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by V. Kumar with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites V. Kumar more than expected).
Fields of papers citing papers by V. Kumar
This network shows the impact of papers produced by V. Kumar. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by V. Kumar. The network helps show where V. Kumar may publish in the future.
Co-authors
The 25 scholars most cited alongside V. Kumar, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
Showing the 20 most-cited of 100 papers — load more, or switch the sort, to bring in the rest.
| # | Work | ||
|---|---|---|---|
| 1 | Undervalued or Overvalued Customers: Capturing Total Customer Engagement Value Hit paper breakdown → | 2010 | 985 |
| 2 | On the Profitability of Long-Life Customers in a Noncontractual Setting: An Empirical Investigation and Implications for Marketing Hit paper breakdown → | 2000 | 969 |
| 3 | Competitive Advantage through Engagement Hit paper breakdown → | 2015 | 848 |
| 4 | The Impact of Customer Relationship Characteristics on Profitable Lifetime Duration Hit paper breakdown → | 2003 | 809 |
| 5 | Measuring Marketing Productivity: Current Knowledge and Future Directions Hit paper breakdown → | 2004 | 752 |
| 6 | Customer Experience Management in Retailing: An Organizing Framework Hit paper breakdown → | 2009 | 694 |
| 7 | A Customer Lifetime Value Framework for Customer Selection and Resource Allocation Strategy Hit paper breakdown → | 2004 | 618 |
| 8 | Balancing Acquisition and Retention Resources to Maximize Customer Profitability Hit paper breakdown → | 2004 | 506 |
| 9 | 2004 | 494 | |
| 10 | 2006 | 431 | |
| 11 | Customer engagement in service Hit paper breakdown → | 2017 | 357 |
| 12 | 2011 | 334 | |
| 13 | A strategic framework for a profitable business model in the sharing economy Hit paper breakdown → | 2017 | 329 |
| 14 | 2007 | 289 | |
| 15 | Influence of new-age technologies on marketing: A research agenda Hit paper breakdown → | 2020 | 276 |
| 16 | Robotics for Customer Service: A Useful Complement or an Ultimate Substitute? Hit paper breakdown → | 2019 | 254 |
| 17 | 2013 | 199 | |
| 18 | 2009 | 182 | |
| 19 | Customer Relationship Management: A Databased Approach | 2005 | 181 |
| 20 | 2002 | 168 |
About V. Kumar
V. Kumar is a scholar working on Marketing, Organizational Behavior and Human Resource Management, Sociology and Political Science, Strategy and Management and Information Systems and Management, having authored 100 papers that have together received 13.8k indexed citations. Recurring topics across this work include Customer Service Quality and Loyalty (59 papers), Consumer Market Behavior and Pricing (42 papers), Customer churn and segmentation (37 papers), Consumer Retail Behavior Studies (34 papers), Digital Marketing and Social Media (22 papers), Consumer Behavior in Brand Consumption and Identification (14 papers), Technology Adoption and User Behaviour (9 papers) and Innovation Diffusion and Forecasting (7 papers). The work is most often cited by research in Marketing (9.3k citations), Organizational Behavior and Human Resource Management (6.6k citations), Information Systems and Management (1.9k citations), Strategy and Management (2.3k citations) and Business and International Management (235 citations). V. Kumar has collaborated with scholars based in United States, India and China. Frequent co-authors include Werner Reinartz, Rajkumar Venkatesan, Anita Pansari, Denish Shah, Dhruv Grewal, Michael Lévy, Rajendra K. Srivastava, Lerzan Aksoy, Jacquelyn S. Thomas and Sebastian Tillmanns. Their work appears in journals such as Journal of Marketing, Journal of Marketing Research, Journal of the Academy of Marketing Science, Journal of Retailing and Marketing Science.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.