V. Kumar

91 papers and 11.4k indexed citations i.

V. Kumar has authored 91 papers that have received a total of 11.4k indexed citations. This includes 73 papers in Marketing, 55 papers in Organizational Behavior and Human Resource Management and 20 papers in Sociology and Political Science. The topics of these papers are Customer Service Quality and Loyalty (54 papers), Consumer Market Behavior and Pricing (42 papers) and Consumer Retail Behavior Studies (35 papers). V. Kumar is often cited by papers focused on Customer Service Quality and Loyalty (54 papers), Consumer Market Behavior and Pricing (42 papers) and Consumer Retail Behavior Studies (35 papers) and collaborates with scholars based in United States, China and India. V. Kumar's co-authors include Rajkumar Venkatesan, Denish Shah, J. Andrew Petersen, Werner Reinartz and Robert P. Leone and has published in prestigious journals such as Journal of Marketing, Management Science and Journal of Marketing Research.