Shaphali Gupta
About
Shaphali Gupta has authored 16 papers that have received a total of 773 indexed citations.
This includes 11 papers in Marketing, 6 papers in Sociology and Political Science and 5 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Digital Marketing and Social Media (6 papers), Consumer Behavior in Brand Consumption and Identification (5 papers) and Customer Service Quality and Loyalty (5 papers). Shaphali Gupta is often cited by papers focused on Digital Marketing and Social Media (6 papers), Consumer Behavior in Brand Consumption and Identification (5 papers) and Customer Service Quality and Loyalty (5 papers) and collaborates with scholars based in United States, India and United Kingdom. Shaphali Gupta's co-authors include Vikas Kumar, Vikas Kumar, V. Kumar, Bharath Rajan and Ashish Sood and has published in prestigious journals such as Journal of Business Research, Journal of International Business Studies and Journal of the Academy of Marketing Science.
In The Last Decade
Explore authors with similar magnitude of impact
Breakdown of academic impact, for papers by Tania Incitti Breakdown of academic impact, for papers by Kok Hoong Wong Breakdown of academic impact, for papers by Nikola S. Dzhindzhev Breakdown of academic impact, for papers by Praveen Dhankhar Breakdown of academic impact, for papers by Nobuhiko Moniwa Breakdown of academic impact, for papers by Hans Barf Breakdown of academic impact, for papers by Frédérique Dol Breakdown of academic impact, for papers by Hongbo Yu