Rajendra K. Srivastava

102 papers and 11.1k indexed citations i.

Rajendra K. Srivastava has authored 102 papers that have received a total of 11.1k indexed citations. This includes 48 papers in Marketing, 23 papers in Strategy and Management and 20 papers in Economics and Econometrics. The topics of these papers are Consumer Market Behavior and Pricing (28 papers), Customer Service Quality and Loyalty (18 papers) and Innovation Diffusion and Forecasting (16 papers). Rajendra K. Srivastava is often cited by papers focused on Consumer Market Behavior and Pricing (28 papers), Customer Service Quality and Loyalty (18 papers) and Innovation Diffusion and Forecasting (16 papers) and collaborates with scholars based in United States, India and Singapore. Rajendra K. Srivastava's co-authors include Allan D. Shocker, Namwoon Kim, Sridhar N. Ramaswami, Wagner A. Kamakura and Liam Fahey and has published in prestigious journals such as Journal of Marketing, Management Science and Journal of Marketing Research.