Journal of Marketing Research

828.6k citations
6.0k papers · · active since 1950

Impact in

Papers in

    • Consumer Market Behavior and Pricing 1.4k
    • Consumer Behavior in Brand Consumption and Identification 1.1k
    • Consumer Retail Behavior Studies 374
    • Decision-Making and Behavioral Economics 379

Journal of Marketing Research

4.3k papers receiving 601.5k citations

Peers

Journal of Marketing Research
Comparison fields: 5 of 249
  • Marketing 341.5k
  • Organizational Behavior and Human Resource Management 215.5k
  • Information Systems and Management 94.9k
  • General Decision Sciences 23.9k
  • Tourism, Leisure and Hospitality Management 17.5k
Replace Journal of Marketing with:
Journal of Marketing United States
Academy of Management Review United States
Journal of Business Research United States
Journal of Consumer Research United States
Academy of Management Journal United States
Management Science United States
Journal of Applied Psychology United States
Administrative Science Quarterly United States
Journal of Personality and Social Psychology United States
Journal of the Academy of Marketing Science United States
Journal of Marketing Research relative to Journal of Marketing United States Journal of Marketing's profile →
Citations per field
00.5×3.2×
Journal of Marketing · 1×
Citations per year

Countries where authors publish in Journal of Marketing Research

Since Specialization
Citations

This map shows the geographic impact of research published in Journal of Marketing Research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by papers published in Journal of Marketing Research with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Journal of Marketing Research more than expected).

Fields of papers published in Journal of Marketing Research

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers published in Journal of Marketing Research. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers published in Journal of Marketing Research.

About Journal of Marketing Research

The 6.0k papers published in Journal of Marketing Research in the last decades have received a total of 828.6k indexed citations . Papers published in Journal of Marketing Research usually cover Marketing (2.5k papers), General Decision Sciences (379 papers), Tourism, Leisure and Hospitality Management (101 papers), Applied Psychology (266 papers) and Organizational Behavior and Human Resource Management (558 papers) specifically the topics of Consumer Market Behavior and Pricing (1.4k papers), Consumer Behavior in Brand Consumption and Identification (1.1k papers), Customer Service Quality and Loyalty (500 papers), Economic and Environmental Valuation (436 papers), Digital Marketing and Social Media (430 papers), Decision-Making and Behavioral Economics (379 papers), Consumer Retail Behavior Studies (374 papers) and Innovation Diffusion and Forecasting (348 papers). The most active scholars publishing in Journal of Marketing Research are Claes Fornell, David F. Larcker, Gilbert A. Churchill, Richard L. Oliver, Jennifer Aaker, George E. P. Box, Michael D. Geurts, Gwilym M. Jenkins, Julie L. Ozanne and Anselm Strauss.

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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