Journal of Marketing
About
The 6.3k papers published in Journal of Marketing in the last decades have received a total of 808.2k indexed citations.
Papers published in Journal of Marketing usually cover Marketing (2.0k papers), Organizational Behavior and Human Resource Management (919 papers) and Strategy and Management (894 papers) specifically the topics of Consumer Behavior in Brand Consumption and Identification (961 papers), Customer Service Quality and Loyalty (759 papers) and Consumer Market Behavior and Pricing (635 papers). The most active scholars publishing in Journal of Marketing are Valarie A. Zeithaml, Shelby D. Hunt, Mary Jo Bitner, Kevin Lane Keller, Leonard L. Berry, A. Parasuraman, Robert M. Morgan, Bernard J. Jaworski, George S. Day and Richard L. Oliver.
In The Last Decade
Fields of papers published in Journal of Marketing
Since SpecializationEngineeringComputer SciencePhysics and AstronomyMathematicsEarth and Planetary SciencesEnergyEnvironmental ScienceMaterials ScienceChemical EngineeringChemistryAgricultural and Biological SciencesVeterinaryDecision SciencesArts and HumanitiesBusiness, Management and AccountingSocial SciencesPsychologyEconomics, Econometrics and FinanceHealth ProfessionsDentistryMedicineBiochemistry, Genetics and Molecular BiologyNeuroscienceNursingImmunology and MicrobiologyPharmacology, Toxicology and Pharmaceutics
This network shows the specialization of papers published in Journal of Marketing. Nodes represent fields, and links connect fields that are likely to share authors.
Countries where authors publish in Journal of Marketing
Since SpecializationTotal citations of papers
This map shows the geographic distribution of research published in Journal of Marketing. It shows the number of citations received by papers published by authors working in each country. You can also color the map by specialization and compare the number of papers published in Journal of Marketing with the expected number of papers based on a country's size and research output (numbers larger than one mean the country's share of papers is larger than expected).
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