Journal of Marketing

6.3k papers and 796.8k indexed citations i.

About

The 6.3k papers published in Journal of Marketing in the last decades have received a total of 796.8k indexed citations. Papers published in Journal of Marketing usually cover Marketing (2.0k papers), Organizational Behavior and Human Resource Management (919 papers) and Strategy and Management (890 papers) specifically the topics of Consumer Behavior in Brand Consumption and Identification (958 papers), Customer Service Quality and Loyalty (759 papers) and Consumer Market Behavior and Pricing (633 papers). The most active scholars publishing in Journal of Marketing are Christian Homburg, Shelby D. Hunt, Philip Kotler, George S. Day and Vijay Mahajan.

In The Last Decade

Fields of papers published in Journal of Marketing

Since Specialization
EngineeringComputer SciencePhysics and AstronomyMathematicsEarth and Planetary SciencesEnergyEnvironmental ScienceMaterials ScienceChemical EngineeringChemistryAgricultural and Biological SciencesVeterinaryDecision SciencesArts and HumanitiesBusiness, Management and AccountingSocial SciencesPsychologyEconomics, Econometrics and FinanceHealth ProfessionsDentistryMedicineBiochemistry, Genetics and Molecular BiologyNeuroscienceNursingImmunology and MicrobiologyPharmacology, Toxicology and Pharmaceutics

Countries where authors publish in Journal of Marketing

Since Specialization
Total citations of papers
Rankless by CCL
2025