Binay Kumar
Impact in
- Marketing top 5%
- Consumer Retail Behavior Studies
- Consumer Behavior in Brand Consumption and Identification
- Management Information Systems top 10%
- Big Data and Business Intelligence
Papers in
-
- Business Strategy and Innovation 1
- Organizational Leadership and Management Strategies 1
-
- Consumer Retail Behavior Studies 1
- Co-authors
- V. Kumar (2 shared papers)Divya Ramachandran (1 shared paper)Huda Khan (1 shared paper)Shaphali Gupta (1 shared paper)Vikas Kumar (1 shared paper)Alok R. Saboo (1 shared paper)Neil A. Morgan (1 shared paper)Satish Jayachandran (1 shared paper)
- Journals
- European Journal of Marketing (1 paper)Production and Operations Management (1 paper)Industrial Marketing Management (1 paper)Journal of Personal Selling and Sales Management (1 paper)Journal of Business Research (1 paper)
- Partner nations
- United StatesIndiaUnited Kingdom
In The Last Decade
Binay Kumar
9 papers receiving 313 citations
Binay Kumar's Hit Papers
Peers
Comparison fields: 5 of 67
- Marketing 107
- Management Information Systems 69
- Information Systems and Management 49
- Business and International Management 11
- Strategy and Management 74
Countries citing papers authored by Binay Kumar
This map shows the geographic impact of Binay Kumar's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Binay Kumar with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Binay Kumar more than expected).
Fields of papers citing papers by Binay Kumar
This network shows the impact of papers produced by Binay Kumar. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Binay Kumar. The network helps show where Binay Kumar may publish in the future.
Co-authors
The 15 scholars most cited alongside Binay Kumar, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
| # | Work | ||
|---|---|---|---|
| 1 | Influence of new-age technologies on marketing: A research agenda Hit paper breakdown → | 2020 | 258 |
| 2 | 2023 | 20 | |
| 3 | 2021 | 20 | |
| 4 | 2019 | 17 | |
| 5 | 2023 | 7 | |
| 6 | Gender Discrimination among Construction Workers With Reference To Vijayawada | 2013 | 5 |
| 7 | 2018 | 3 | |
| 8 | Scar sarcoidosis - sparing post surgical scar. | 2012 | 2 |
| 9 | 2025 | 1 |
About Binay Kumar
Binay Kumar is a scholar working on Strategy and Management, Marketing, Organizational Behavior and Human Resource Management, Management Information Systems and Information Systems and Management, having authored 9 papers that have together received 333 indexed citations. Recurring topics across this work include Customer Service Quality and Loyalty (3 papers), Technology Adoption and User Behaviour (2 papers), Business Strategy and Innovation (1 paper), Tattoo and Body Piercing Complications (1 paper), Big Data and Business Intelligence (1 paper), Organizational Leadership and Management Strategies (1 paper), Consumer Retail Behavior Studies (1 paper) and Innovative Teaching and Learning Methods (1 paper). The work is most often cited by research in Marketing (107 citations), Management Information Systems (69 citations), Information Systems and Management (49 citations), Business and International Management (11 citations) and Strategy and Management (74 citations). Binay Kumar has collaborated with scholars based in United States, India and United Kingdom. Frequent co-authors include V. Kumar, Divya Ramachandran, Huda Khan, Shaphali Gupta, Vikas Kumar, Alok R. Saboo, Neil A. Morgan, Satish Jayachandran, John Hulland and Christopher R. Plouffe. Their work appears in journals such as European Journal of Marketing, Production and Operations Management, Industrial Marketing Management, Journal of Personal Selling and Sales Management and Journal of Business Research.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.