Binay Kumar
Impact in
- Marketing top 5%
- Consumer Retail Behavior Studies
- Consumer Behavior in Brand Consumption and Identification
- Management Information Systems top 10%
- Big Data and Business Intelligence
Papers in
-
- Organizational Leadership and Management Strategies 1
- Sustainable Supply Chain Management 1
- Co-authors
- V. Kumar (2 shared papers)Divya Ramachandran (1 shared paper)Shaphali Gupta (1 shared paper)Huda Khan (1 shared paper)Prof Vikas Kumar (1 shared paper)Alok R. Saboo (1 shared paper)John Hulland (1 shared paper)Satish Jayachandran (1 shared paper)
- Journals
- International Journal of Research in Marketing (1 paper)Industrial Marketing Management (1 paper)European Journal of Marketing (1 paper)Production and Operations Management (1 paper)Journal of Personal Selling and Sales Management (1 paper)
- Partner nations
- United StatesIndiaCanada
In The Last Decade
Binay Kumar
11 papers receiving 394 citations
Binay Kumar's Hit Papers
Peers
Comparison fields: 5 of 73
- Marketing 132
- Management Information Systems 83
- Information Systems and Management 60
- Business and International Management 11
- Health Informatics 7
Countries citing papers authored by Binay Kumar
This map shows the geographic impact of Binay Kumar's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Binay Kumar with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Binay Kumar more than expected).
Fields of papers citing papers by Binay Kumar
This network shows the impact of papers produced by Binay Kumar. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Binay Kumar. The network helps show where Binay Kumar may publish in the future.
Co-authors
The 15 scholars most cited alongside Binay Kumar, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
| # | Work | ||
|---|---|---|---|
| 1 | Influence of new-age technologies on marketing: A research agenda Hit paper breakdown → | 2020 | 321 |
| 2 | 2023 | 25 | |
| 3 | 2021 | 23 | |
| 4 | 2019 | 19 | |
| 5 | 2023 | 11 | |
| 6 | Gender Discrimination among Construction Workers With Reference To Vijayawada | 2013 | 6 |
| 7 | 2018 | 3 | |
| 8 | 2023 | 2 | |
| 9 | Scar sarcoidosis - sparing post surgical scar. | 2012 | 2 |
| 10 | 2018 | 1 | |
| 11 | 2025 | 1 |
About Binay Kumar
Binay Kumar is a scholar working on Strategy and Management, Marketing, Organizational Behavior and Human Resource Management, Management Information Systems and Information Systems and Management, having authored 11 papers that have together received 414 indexed citations. Recurring topics across this work include Customer Service Quality and Loyalty (3 papers), Technology Adoption and User Behaviour (2 papers), Traumatic Ocular and Foreign Body Injuries (1 paper), Supply Chain and Inventory Management (1 paper), Business Strategies and Management Research (1 paper), Science, Research, and Medicine (1 paper), Organizational Leadership and Management Strategies (1 paper) and Sustainable Supply Chain Management (1 paper). The work is most often cited by research in Marketing (132 citations), Management Information Systems (83 citations), Information Systems and Management (60 citations), Business and International Management (11 citations) and Health Informatics (7 citations). Binay Kumar has collaborated with scholars based in United States, India and Canada. Frequent co-authors include V. Kumar, Divya Ramachandran, Shaphali Gupta, Huda Khan, Prof Vikas Kumar, Alok R. Saboo, John Hulland, Satish Jayachandran, Neil A. Morgan and Thomas E. DeCarlo. Their work appears in journals such as International Journal of Research in Marketing, Industrial Marketing Management, European Journal of Marketing, Production and Operations Management and Journal of Personal Selling and Sales Management.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.