Gregory S. Carpenter
Impact in
- Marketing top 0.2%
- Consumer Behavior in Brand Consumption and Identification
- Consumer Market Behavior and Pricing
- Consumer Retail Behavior Studies
Papers in
- Marketing 27
- Consumer Market Behavior and Pricing 18
- Consumer Behavior in Brand Consumption and Identification 13
-
- Economic and Environmental Valuation 6
- Co-authors
- Kent Nakamoto (13 shared papers)Lakshman Krishnamurthi (4 shared papers)Gary F. Gebhardt (3 shared papers)John F. Sherry (3 shared papers)Rashi Glazer (3 shared papers)Tim Ambler (1 shared paper)Rajendra K. Srivastava (1 shared paper)V. Kumar (1 shared paper)
- Journals
- Journal of Marketing Research (13 papers)Journal of Marketing (5 papers)AMS Review (2 papers)Management Science (2 papers)Marketing Science (2 papers)
- Partner nations
- United StatesCanadaPhilippines
In The Last Decade
Gregory S. Carpenter
45 papers receiving 4.2k citations
Gregory S. Carpenter's Hit Papers
Peers
Comparison fields: 5 of 127
- Marketing 2.3k
- Tourism, Leisure and Hospitality Management 180
- Strategy and Management 1.6k
- General Decision Sciences 187
- Organizational Behavior and Human Resource Management 917
Countries citing papers authored by Gregory S. Carpenter
This map shows the geographic impact of Gregory S. Carpenter's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Gregory S. Carpenter with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Gregory S. Carpenter more than expected).
Fields of papers citing papers by Gregory S. Carpenter
This network shows the impact of papers produced by Gregory S. Carpenter. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Gregory S. Carpenter. The network helps show where Gregory S. Carpenter may publish in the future.
Co-authors
The 25 scholars most cited alongside Gregory S. Carpenter, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
Showing the 20 most-cited of 48 papers — load more, or switch the sort, to bring in the rest.
| # | Work | ||
|---|---|---|---|
| 1 | Measuring Marketing Productivity: Current Knowledge and Future Directions Hit paper breakdown → | 2004 | 752 |
| 2 | Consumer Preference Formation and Pioneering Advantage Hit paper breakdown → | 1989 | 624 |
| 3 | Polyethylene Terephthalate (PET) Bottle-to-Bottle Recycling for the Beverage Industry: A Review Hit paper breakdown → | 2022 | 329 |
| 4 | 1994 | 310 | |
| 5 | 2006 | 294 | |
| 6 | 1989 | 280 | |
| 7 | 1998 | 251 | |
| 8 | 2006 | 165 | |
| 9 | 1988 | 149 | |
| 10 | 1998 | 146 | |
| 11 | 2000 | 134 | |
| 12 | 1994 | 134 | |
| 13 | 2020 | 133 | |
| 14 | 2018 | 107 | |
| 15 | 1990 | 106 | |
| 16 | 1985 | 103 | |
| 17 | 1999 | 97 | |
| 18 | 2001 | 89 | |
| 19 | 2012 | 68 | |
| 20 | 1994 | 64 |
About Gregory S. Carpenter
Gregory S. Carpenter is a scholar working on Marketing, Economics and Econometrics, Strategy and Management, Management Science and Operations Research and Sociology and Political Science, having authored 48 papers that have together received 4.7k indexed citations. Recurring topics across this work include Consumer Market Behavior and Pricing (18 papers), Consumer Behavior in Brand Consumption and Identification (13 papers), Innovation Diffusion and Forecasting (8 papers), Decision-Making and Behavioral Economics (7 papers), Economic and Environmental Valuation (6 papers), Digital Marketing and Social Media (6 papers), Customer Service Quality and Loyalty (6 papers) and Innovation and Knowledge Management (5 papers). The work is most often cited by research in Marketing (2.3k citations), Tourism, Leisure and Hospitality Management (180 citations), Strategy and Management (1.6k citations), General Decision Sciences (187 citations) and Organizational Behavior and Human Resource Management (917 citations). Gregory S. Carpenter has collaborated with scholars based in United States, Canada and Philippines. Frequent co-authors include Kent Nakamoto, Lakshman Krishnamurthi, Gary F. Gebhardt, John F. Sherry, Rashi Glazer, Tim Ambler, Rajendra K. Srivastava, V. Kumar, Roland T. Rust and Venkatesh Shankar. Their work appears in journals such as Journal of Marketing Research, Journal of Marketing, AMS Review, Management Science and Marketing Science.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.