Marketing
Impact in
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- Customer Service Quality and Loyalty
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- Sustainable Supply Chain Management
Also classified as
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- Customer Service Quality and Loyalty 60.2k
- Strategy and Management 101.2k
Marketing
135.0k papers receiving 1.9M citations
Countries where authors publish papers about Marketing
This map shows the geographic impact of research in Marketing. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by papers about Marketing with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Marketing more than expected).
Fields of papers citing papers about Marketing
This network shows the impact of papers covering Marketing. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers covering Marketing.
About Marketing
546.8k papers covering Marketing have received a total of 12.2M indexed citations since 1950 . Papers on Marketing are most often about the specific topic of Consumer Behavior in Brand Consumption and Identification, Environmental Sustainability in Business, Consumer Market Behavior and Pricing, Consumer Retail Behavior Studies, Digital Marketing and Social Media, Customer Service Quality and Loyalty, Consumer Behavior and Marketing Influence and Sharing Economy and Platforms and also cover the fields of Organizational Behavior and Human Resource Management, Strategy and Management, Information Systems and Management, Tourism, Leisure and Hospitality Management and Business and International Management. Papers citing work on Marketing are usually about Organizational Behavior and Human Resource Management, Strategy and Management, Information Systems and Management, Business and International Management and Tourism, Leisure and Hospitality Management. Some of the most active scholars covering Marketing are Valarie A. Zeithaml, Kevin Lane Keller, Richard L. Oliver, A. Parasuraman, Leonard L. Berry, Russell W. Belk, Stephen L. Vargo, Robert F. Lusch, Gilbert A. Churchill and Christian Grönroos.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.