Marketing
Impact in
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- Customer Service Quality and Loyalty
Also classified as
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- Customer Service Quality and Loyalty 26.2k
- Strategy and Management 47.7k
Marketing
84k papers receiving 935.9k citations
Countries where authors publish papers about Marketing
This map shows the geographic impact of research in Marketing. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by papers about Marketing with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Marketing more than expected).
Fields of papers citing papers about Marketing
This network shows the impact of papers covering Marketing. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers covering Marketing.
About Marketing
394.7k papers covering Marketing have received a total of 7.2M indexed citations since 1951 . Papers on Marketing are most often about the specific topic of Marketing and Advertising Strategies, Consumer Behavior and Marketing Influence, Environmental Sustainability in Business, Consumer Behavior in Brand Consumption and Identification, Consumer Market Behavior and Pricing, Consumer Retail Behavior Studies, Service and Product Innovation and Customer Service Quality and Loyalty and also cover the fields of Organizational Behavior and Human Resource Management, Strategy and Management, Management of Technology and Innovation, General Decision Sciences and Information Systems and Management. Papers citing work on Marketing are usually about Organizational Behavior and Human Resource Management, Strategy and Management, Management of Technology and Innovation, General Decision Sciences and Information Systems and Management. Some of the most active scholars covering Marketing are Kevin Lane Keller, Russell W. Belk, Stephen Louis Vargo, David A. Aaker, Philip Kotler, Robert F. Lusch, Morris B. Holbrook, Valarie A. Zeithaml, Gilbert A. Churchill and Stuart L. Hart.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.