Marketing
About
391.5k papers covering Marketing have received a total of 9.5M indexed citations since 1950.
Papers on subfields are most often about the specific topic of Consumer Behavior in Brand Consumption and Identification, Environmental Sustainability in Business and Consumer Market Behavior and Pricing and also cover the fields of Sociology and Political Science, Strategy and Management and Organizational Behavior and Human Resource Management. Papers citing papers on subfields are usually about Sociology and Political Science, Strategy and Management and Organizational Behavior and Human Resource Management. Some of the most active scholars covering Marketing are Dhruv Grewal, Heesup Han, Joseph Sarkis, Anna S. Mattila and Ronald E. Goldsmith.
In The Last Decade
Fields of papers citing papers about Marketing
Since SpecializationEngineeringComputer SciencePhysics and AstronomyMathematicsEarth and Planetary SciencesEnergyEnvironmental ScienceMaterials ScienceChemical EngineeringChemistryAgricultural and Biological SciencesVeterinaryDecision SciencesArts and HumanitiesBusiness, Management and AccountingSocial SciencesPsychologyEconomics, Econometrics and FinanceHealth ProfessionsDentistryMedicineBiochemistry, Genetics and Molecular BiologyNeuroscienceNursingImmunology and MicrobiologyPharmacology, Toxicology and Pharmaceutics
Countries where authors publish papers about Marketing
Since SpecializationTotal citations of papers
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