Douglas Bowman
Impact in
- Marketing top 0.5%
- Consumer Market Behavior and Pricing
- Consumer Retail Behavior Studies
- Consumer Behavior in Brand Consumption and Identification
- Customer churn and segmentation
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- Customer Service Quality and Loyalty
Papers in
- Marketing 17
- Consumer Behavior in Brand Consumption and Identification 7
- Consumer Market Behavior and Pricing 7
- Consumer Retail Behavior Studies 5
- Customer churn and segmentation 3
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- Customer Service Quality and Loyalty 11
- Co-authors
- Das Narayandas (4 shared papers)Hubert Gatignon (3 shared papers)Carrie M. Heilman (3 shared papers)Carl F. Mela (1 shared paper)Kamel Jedidi (1 shared paper)Gordon P. Wright (1 shared paper)John U. Farley (2 shared papers)V. Kumar (2 shared papers)
- Journals
- Journal of Marketing Research (6 papers)International Journal of Research in Marketing (4 papers)Journal of Service Research (2 papers)Journal of International Business Studies (1 paper)Marketing Letters (1 paper)
- Partner nations
- United StatesChinaFrance
In The Last Decade
Douglas Bowman
22 papers receiving 1.6k citations
Peers
Comparison fields: 5 of 83
- Marketing 1.1k
- Organizational Behavior and Human Resource Management 798
- Strategy and Management 431
- Information Systems and Management 182
- Management Information Systems 163
Countries citing papers authored by Douglas Bowman
This map shows the geographic impact of Douglas Bowman's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Douglas Bowman with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Douglas Bowman more than expected).
Fields of papers citing papers by Douglas Bowman
This network shows the impact of papers produced by Douglas Bowman. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Douglas Bowman. The network helps show where Douglas Bowman may publish in the future.
Co-authors
The 25 scholars most cited alongside Douglas Bowman, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
Showing the 20 most-cited of 24 papers — load more, or switch the sort, to bring in the rest.
| # | Work | ||
|---|---|---|---|
| 1 | 2001 | 306 | |
| 2 | 1998 | 189 | |
| 3 | 2004 | 174 | |
| 4 | 2002 | 168 | |
| 5 | 2000 | 163 | |
| 6 | 1995 | 150 | |
| 7 | 2006 | 143 | |
| 8 | 1996 | 139 | |
| 9 | 2004 | 56 | |
| 10 | 2004 | 47 | |
| 11 | 2000 | 45 | |
| 12 | CRM Implementation: Effectiveness Issues and Insights | 2006 | 33 |
| 13 | 2021 | 31 | |
| 14 | 2010 | 22 | |
| 15 | 2018 | 14 | |
| 16 | 2002 | 13 | |
| 17 | 1997 | 12 | |
| 18 | 2019 | 8 | |
| 19 | 2010 | 6 | |
| 20 | 2010 | 4 |
About Douglas Bowman
Douglas Bowman is a scholar working on Marketing, Organizational Behavior and Human Resource Management, Economics and Econometrics, Management Science and Operations Research and Strategy and Management, having authored 24 papers that have together received 1.7k indexed citations. Recurring topics across this work include Customer Service Quality and Loyalty (11 papers), Consumer Behavior in Brand Consumption and Identification (7 papers), Consumer Market Behavior and Pricing (7 papers), Consumer Retail Behavior Studies (5 papers), Innovation Diffusion and Forecasting (4 papers), Firm Innovation and Growth (3 papers), Customer churn and segmentation (3 papers) and Digital Marketing and Social Media (2 papers). The work is most often cited by research in Marketing (1.1k citations), Organizational Behavior and Human Resource Management (798 citations), Strategy and Management (431 citations), Information Systems and Management (182 citations) and Management Information Systems (163 citations). Douglas Bowman has collaborated with scholars based in United States, China and France. Frequent co-authors include Das Narayandas, Hubert Gatignon, Carrie M. Heilman, Carl F. Mela, Kamel Jedidi, Gordon P. Wright, John U. Farley, V. Kumar, Girish Ramani and Timothy Bohling. Their work appears in journals such as Journal of Marketing Research, International Journal of Research in Marketing, Journal of Service Research, Journal of International Business Studies and Marketing Letters.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.