Bruce G. S. Hardie

About

Bruce G. S. Hardie is a scholar working on Marketing, Management Science and Operations Research and Organizational Behavior and Human Resource Management. According to data from OpenAlex, Bruce G. S. Hardie has authored 53 papers receiving a total of 3.3k indexed citations (citations by other indexed papers that have themselves been cited), including 45 papers in Marketing, 14 papers in Management Science and Operations Research and 13 papers in Organizational Behavior and Human Resource Management. Recurrent topics in Bruce G. S. Hardie’s work include Consumer Market Behavior and Pricing (40 papers), Customer churn and segmentation (35 papers) and Consumer Retail Behavior Studies (15 papers). Bruce G. S. Hardie is often cited by papers focused on Consumer Market Behavior and Pricing (40 papers), Customer churn and segmentation (35 papers) and Consumer Retail Behavior Studies (15 papers). Bruce G. S. Hardie collaborates with scholars based in United Kingdom, United States and Mexico. Bruce G. S. Hardie's co-authors include Peter S. Fader, Eric J. Johnson, Ka Lok Lee, Eva Ascarza, Peter J. Danaher, Сунил Гупта, William P. Putsis, Aurélie Lemmens, Dominique M. Hanssens and S. Sriram and has published in prestigious journals such as Journal of Marketing, Journal of Marketing Research and European Journal of Operational Research.

In The Last Decade

Co-authorship network of co-authors of Bruce G. S. Hardie i

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Fields of papers citing papers by Bruce G. S. Hardie

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Bruce G. S. Hardie. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Bruce G. S. Hardie. The network helps show where Bruce G. S. Hardie may publish in the future.

Countries citing papers authored by Bruce G. S. Hardie

Since Specialization

Citations

This map shows the geographic impact of Bruce G. S. Hardie's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Bruce G. S. Hardie with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Bruce G. S. Hardie more than expected).

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar’s output or impact.

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