Roland T. Rust

150 papers and 19.3k indexed citations i.

Roland T. Rust has authored 150 papers that have received a total of 19.3k indexed citations. This includes 72 papers in Marketing, 41 papers in Organizational Behavior and Human Resource Management and 33 papers in Sociology and Political Science. The topics of these papers are Customer Service Quality and Loyalty (41 papers), Consumer Market Behavior and Pricing (34 papers) and Consumer Retail Behavior Studies (27 papers). Roland T. Rust is often cited by papers focused on Customer Service Quality and Loyalty (41 papers), Consumer Market Behavior and Pricing (34 papers) and Consumer Retail Behavior Studies (27 papers) and collaborates with scholars based in United States, Taiwan and New Zealand. Roland T. Rust's co-authors include Ming‐Hui Huang, Katherine N. Lemon, Anthony J. Zahorik, Timothy L. Keiningham and Jay E. Klompmaker and has published in prestigious journals such as Journal of Marketing, Management Science and Journal of Marketing Research.