John Deighton
Impact in
- Marketing top 0.1%
- Consumer Behavior in Brand Consumption and Identification
- Marketing and Advertising Strategies
- Consumer Market Behavior and Pricing
- Consumer Retail Behavior Studies
- Customer churn and segmentation
- Consumer Behavior and Marketing Influence
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- Customer Service Quality and Loyalty
Papers in
- Marketing 35
- Marketing and Advertising Strategies 17
- Consumer Market Behavior and Pricing 9
- Customer churn and segmentation 7
- Consumer Behavior in Brand Consumption and Identification 7
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- Customer Service Quality and Loyalty 13
- Co-authors
- Stephen J. Hoch (2 shared papers)Robert C. Blattberg (4 shared papers)Leora Kornfeld (7 shared papers)Caroline M. Henderson (2 shared papers)Mary Caravella (3 shared papers)Daniel Römer (1 shared paper)Jill Avery (2 shared papers)Thomas J. Steenburgh (2 shared papers)
- Journals
- Journal of Consumer Research (6 papers)Journal of Interactive Marketing (4 papers)Journal of Marketing (3 papers)Marketing Letters (3 papers)Journal of Service Research (2 papers)
- Partner nations
- United StatesFranceNorway
In The Last Decade
John Deighton
62 papers receiving 3.9k citations
John Deighton's Hit Papers
Peers
Comparison fields: 5 of 98
- Marketing 2.3k
- Organizational Behavior and Human Resource Management 895
- General Decision Sciences 113
- Tourism, Leisure and Hospitality Management 28
- Sociology and Political Science 1.2k
Countries citing papers authored by John Deighton
This map shows the geographic impact of John Deighton's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by John Deighton with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites John Deighton more than expected).
Fields of papers citing papers by John Deighton
This network shows the impact of papers produced by John Deighton. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by John Deighton. The network helps show where John Deighton may publish in the future.
Co-authors
The 25 scholars most cited alongside John Deighton, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
Showing the 20 most-cited of 65 papers — load more, or switch the sort, to bring in the rest.
| # | Work | ||
|---|---|---|---|
| 1 | Managing What Consumers Learn from Experience Hit paper breakdown → | 1989 | 866 |
| 2 | Adding Bricks to Clicks: Predicting the Patterns of Cross-Channel Elasticities over Time Hit paper breakdown → | 2012 | 381 |
| 3 | 2010 | 344 | |
| 4 | 1989 | 334 | |
| 5 | Interactive Marketing: Exploiting the Age of Addressability | 1991 | 322 |
| 6 | 1992 | 279 | |
| 7 | 2009 | 241 | |
| 8 | 1984 | 192 | |
| 9 | 1994 | 188 | |
| 10 | 1995 | 188 | |
| 11 | 1988 | 179 | |
| 12 | 2006 | 127 | |
| 13 | 2002 | 120 | |
| 14 | Manage marketing by the customer equity test. | 1996 | 117 |
| 15 | 2014 | 97 | |
| 16 | 2001 | 69 | |
| 17 | 1988 | 41 | |
| 18 | 2018 | 40 | |
| 19 | 2002 | 39 | |
| 20 | Digital Interactivity: Unanticipated Consequences for Markets, Marketing, and Consumers | 2007 | 32 |
About John Deighton
John Deighton is a scholar working on Marketing, Organizational Behavior and Human Resource Management, Sociology and Political Science, Strategy and Management and Communication, having authored 65 papers that have together received 4.6k indexed citations. Recurring topics across this work include Marketing and Advertising Strategies (17 papers), Customer Service Quality and Loyalty (13 papers), Digital Marketing and Social Media (11 papers), Consumer Market Behavior and Pricing (9 papers), Customer churn and segmentation (7 papers), Consumer Behavior in Brand Consumption and Identification (7 papers), Digital Platforms and Economics (4 papers) and Media and Digital Communication (3 papers). The work is most often cited by research in Marketing (2.3k citations), Organizational Behavior and Human Resource Management (895 citations), General Decision Sciences (113 citations), Tourism, Leisure and Hospitality Management (28 citations) and Sociology and Political Science (1.2k citations). John Deighton has collaborated with scholars based in United States, France and Norway. Frequent co-authors include Stephen J. Hoch, Robert C. Blattberg, Leora Kornfeld, Caroline M. Henderson, Mary Caravella, Daniel Römer, Jill Avery, Thomas J. Steenburgh, Kent A. Grayson and Scott A. Neslin. Their work appears in journals such as Journal of Consumer Research, Journal of Interactive Marketing, Journal of Marketing, Marketing Letters and Journal of Service Research.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.