John Deighton
Impact in
- Marketing top 0.1%
- Consumer Behavior in Brand Consumption and Identification
- Consumer Retail Behavior Studies
- Consumer Market Behavior and Pricing
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- Customer Service Quality and Loyalty
Papers in
- Marketing 31
- Consumer Behavior in Brand Consumption and Identification 15
- Consumer Market Behavior and Pricing 10
- Consumer Retail Behavior Studies 7
- Marketing and Advertising Strategies 5
- Customer churn and segmentation 5
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- Digital Marketing and Social Media 12
- Co-authors
- Stephen J. Hoch (3 shared papers)Robert C. Blattberg (3 shared papers)Leora Kornfeld (11 shared papers)Caroline Henderson (3 shared papers)Daniel Römer (1 shared paper)Kent Grayson (1 shared paper)Scott A. Neslin (3 shared papers)James P. Walsh (1 shared paper)
- Journals
- Journal of Consumer Research (8 papers)Journal of Interactive Marketing (5 papers)Marketing Letters (4 papers)Journal of Marketing (4 papers)Journal of the Academy of Marketing Science (3 papers)
- Partner nations
- United StatesUnited KingdomFrance
In The Last Decade
John Deighton
77 papers receiving 3.8k citations
John Deighton's Hit Papers
Peers
Comparison fields: 5 of 104
- Marketing 2.9k
- Organizational Behavior and Human Resource Management 1.4k
- Information Systems and Management 627
- Tourism, Leisure and Hospitality Management 123
- General Decision Sciences 129
Countries citing papers authored by John Deighton
This map shows the geographic impact of John Deighton's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by John Deighton with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites John Deighton more than expected).
Fields of papers citing papers by John Deighton
This network shows the impact of papers produced by John Deighton. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by John Deighton. The network helps show where John Deighton may publish in the future.
Co-authors
The 25 scholars most cited alongside John Deighton, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
Showing the 20 most-cited of 79 papers — load more, or switch the sort, to bring in the rest.
| # | Work | ||
|---|---|---|---|
| 1 | Managing What Consumers Learn from Experience Hit paper breakdown → | 1989 | 838 |
| 2 | 1989 | 345 | |
| 3 | Interactive Marketing: Exploiting the Age of Addressability | 1991 | 342 |
| 4 | 1989 | 295 | |
| 5 | 1992 | 293 | |
| 6 | 2009 | 256 | |
| 7 | 1988 | 201 | |
| 8 | 1984 | 201 | |
| 9 | 1995 | 197 | |
| 10 | 1994 | 195 | |
| 11 | 2002 | 128 | |
| 12 | Manage marketing by the customer equity test. | 1996 | 128 |
| 13 | 2006 | 125 | |
| 14 | 1997 | 105 | |
| 15 | 2014 | 97 | |
| 16 | 2001 | 74 | |
| 17 | 1994 | 61 | |
| 18 | 2012 | 45 | |
| 19 | 1988 | 42 | |
| 20 | 2002 | 41 |
About John Deighton
John Deighton is a scholar working on Marketing, Sociology and Political Science, Management of Technology and Innovation, Information Systems and Management and Gender Studies, having authored 79 papers that have together received 4.6k indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (15 papers), Digital Marketing and Social Media (12 papers), Consumer Market Behavior and Pricing (10 papers), Consumer Retail Behavior Studies (7 papers), Management and Marketing Education (5 papers), Marketing and Advertising Strategies (5 papers), Customer churn and segmentation (5 papers) and Customer Service Quality and Loyalty (4 papers). The work is most often cited by research in Marketing (2.9k citations), Organizational Behavior and Human Resource Management (1.4k citations), Information Systems and Management (627 citations), Tourism, Leisure and Hospitality Management (123 citations) and General Decision Sciences (129 citations). John Deighton has collaborated with scholars based in United States, United Kingdom and France. Frequent co-authors include Stephen J. Hoch, Robert C. Blattberg, Leora Kornfeld, Caroline Henderson, Daniel Römer, Kent Grayson, Scott A. Neslin, James P. Walsh, David Bell and Roland T. Rust. Their work appears in journals such as Journal of Consumer Research, Journal of Interactive Marketing, Marketing Letters, Journal of Marketing and Journal of the Academy of Marketing Science.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.