Robert C. Blattberg
Impact in
- Marketing top 0.05%
- Consumer Market Behavior and Pricing
- Consumer Retail Behavior Studies
- Consumer Behavior in Brand Consumption and Identification
- Customer churn and segmentation
- General Decision Sciences top 1%
Papers in
- Marketing 38
- Consumer Market Behavior and Pricing 33
- Consumer Behavior in Brand Consumption and Identification 7
- Marketing and Advertising Strategies 5
- Consumer Retail Behavior Studies 5
- Customer churn and segmentation 5
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- Economics of Agriculture and Food Markets 9
- Economic and Environmental Valuation 5
- Co-authors
- Scott A. Neslin (5 shared papers)Nicholas J. Gonedes (2 shared papers)John Deighton (3 shared papers)Edward J. Fox (3 shared papers)Subrata K. Sen (12 shared papers)Stephen J. Hoch (2 shared papers)Richard A. Briesch (4 shared papers)Jacquelyn S. Thomas (2 shared papers)
- Journals
- Journal of Marketing Research (14 papers)Journal of Marketing (8 papers)Marketing Science (4 papers)Management Science (3 papers)Journal of Business and Economic Statistics (3 papers)
- Partner nations
- United StatesCanadaCzechia
In The Last Decade
Robert C. Blattberg
61 papers receiving 5.5k citations
Robert C. Blattberg's Hit Papers
Peers
Comparison fields: 5 of 132
- Marketing 4.3k
- General Decision Sciences 247
- Organizational Behavior and Human Resource Management 1.3k
- Tourism, Leisure and Hospitality Management 157
- Management Science and Operations Research 1.2k
Countries citing papers authored by Robert C. Blattberg
This map shows the geographic impact of Robert C. Blattberg's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Robert C. Blattberg with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Robert C. Blattberg more than expected).
Fields of papers citing papers by Robert C. Blattberg
This network shows the impact of papers produced by Robert C. Blattberg. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Robert C. Blattberg. The network helps show where Robert C. Blattberg may publish in the future.
Co-authors
The 25 scholars most cited alongside Robert C. Blattberg, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
Showing the 20 most-cited of 64 papers — load more, or switch the sort, to bring in the rest.
| # | Work | ||
|---|---|---|---|
| 1 | Sales Promotion: Concepts, Methods and Strategies Hit paper breakdown → | 1990 | 676 |
| 2 | A Comparison of the Stable and Student Distributions as Statistical Models for Stock Prices Hit paper breakdown → | 1974 | 637 |
| 3 | Price-Induced Patterns of Competition Hit paper breakdown → | 1989 | 507 |
| 4 | 1995 | 478 | |
| 5 | 1990 | 355 | |
| 6 | Customer Equity: Building and Managing Relationships As Valuable Assets | 2001 | 320 |
| 7 | Interactive Marketing: Exploiting the Age of Addressability | 1991 | 313 |
| 8 | 1981 | 236 | |
| 9 | 1978 | 235 | |
| 10 | 2008 | 200 | |
| 11 | 2005 | 156 | |
| 12 | 2004 | 155 | |
| 13 | 2006 | 147 | |
| 14 | 1989 | 146 | |
| 15 | The Marketing Information Revolution | 1994 | 144 |
| 16 | 1981 | 134 | |
| 17 | 2009 | 124 | |
| 18 | 2008 | 110 | |
| 19 | Manage marketing by the customer equity test. | 1996 | 110 |
| 20 | 1971 | 102 |
About Robert C. Blattberg
Robert C. Blattberg is a scholar working on Marketing, Economics and Econometrics, Management Science and Operations Research, Management Information Systems and Organizational Behavior and Human Resource Management, having authored 64 papers that have together received 6.4k indexed citations. Recurring topics across this work include Consumer Market Behavior and Pricing (33 papers), Economics of Agriculture and Food Markets (9 papers), Consumer Behavior in Brand Consumption and Identification (7 papers), Economic and Environmental Valuation (5 papers), Marketing and Advertising Strategies (5 papers), Consumer Retail Behavior Studies (5 papers), Customer churn and segmentation (5 papers) and Forecasting Techniques and Applications (4 papers). The work is most often cited by research in Marketing (4.3k citations), General Decision Sciences (247 citations), Organizational Behavior and Human Resource Management (1.3k citations), Tourism, Leisure and Hospitality Management (157 citations) and Management Science and Operations Research (1.2k citations). Robert C. Blattberg has collaborated with scholars based in United States, Canada and Czechia. Frequent co-authors include Scott A. Neslin, Nicholas J. Gonedes, John Deighton, Edward J. Fox, Subrata K. Sen, Stephen J. Hoch, Richard A. Briesch, Jacquelyn S. Thomas, Gary D. Eppen and Joshua Lieberman. Their work appears in journals such as Journal of Marketing Research, Journal of Marketing, Marketing Science, Management Science and Journal of Business and Economic Statistics.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.