Robert C. Blattberg

54 papers and 4.0k indexed citations i.

Robert C. Blattberg has authored 54 papers that have received a total of 4.0k indexed citations. This includes 35 papers in Marketing, 14 papers in Economics and Econometrics and 12 papers in Management Science and Operations Research. The topics of these papers are Consumer Market Behavior and Pricing (32 papers), Economics of Agriculture and Food Markets (9 papers) and Consumer Behavior in Brand Consumption and Identification (7 papers). Robert C. Blattberg is often cited by papers focused on Consumer Market Behavior and Pricing (32 papers), Economics of Agriculture and Food Markets (9 papers) and Consumer Behavior in Brand Consumption and Identification (7 papers) and collaborates with scholars based in United States, Canada and Philippines. Robert C. Blattberg's co-authors include Subrata K. Sen, Peter Peacock, Edward I. George, Richard A. Briesch and Edward C. Malthouse and has published in prestigious journals such as Journal of the American Statistical Association, Journal of Marketing and Econometrica.