Journal of Interactive Marketing 84.4k citations
743 papers · indexed · active since 1950
Impact in Consumer Behavior in Brand Consumption and Identification Consumer Retail Behavior Studies Consumer Market Behavior and Pricing Service and Product Innovation Technology Adoption and User Behaviour Papers in i Consumer Behavior in Brand Consumption and Identification 208 Consumer Market Behavior and Pricing 188 Consumer Retail Behavior Studies 110 Customer churn and segmentation 64 Technology Adoption and User Behaviour 178 show more fields Overview Impact Peers Geography Research Space Peers Journal of Interactive Marketing
Comparison fields: 5 of 191 Marketing 45.1k Information Systems and Management 25.4k Organizational Behavior and Human Resource Management 20.0k Sociology and Political Science 54.2k Communication 7.0k Human-Computer Interaction 5.6k Strategy and Management 6.7k Business and International Management 755 Tourism, Leisure and Hospitality Management 562 Management Information Systems 3.2k Management of Technology and Innovation 2.2k Computer Science Applications 1.5k Applied Psychology 1.0k Literature and Literary Theory 2.4k Management Science and Operations Research 2.6k Gender Studies 1.7k Artificial Intelligence 5.4k Information Systems 3.2k Social Psychology 2.7k Demography 1.5k General Decision Sciences 225 Experimental and Cognitive Psychology 1.2k Economics and Econometrics 2.4k Developmental and Educational Psychology 1.1k Statistical and Nonlinear Physics 1.0k Safety Research 667 Museology 287 Cultural Studies 584 Accounting 678 Life-span and Life-course Studies 49 Health Informatics 72 Transportation 367 Sensory Systems 215 Media Technology 407 Computer Vision and Pattern Recognition 972 Clinical Psychology 874 Health Information Management 188 Cognitive Neuroscience 797 Management, Monitoring, Policy and Law 481 Industrial and Manufacturing Engineering 411 Urban Studies 203 Food Science 571 Education 930 Visual Arts and Performing Arts 158 Health 206 General Social Sciences 80 Automotive Engineering 281 General Economics, Econometrics and Finance 190 General Health Professions 495 Geography, Planning and Development 118 Finance 205 Computer Graphics and Computer-Aided Design 69 Computer Networks and Communications 399 Political Science and International Relations 413 Building and Construction 213 Language and Linguistics 166 Statistics and Probability 111 Philosophy 156 Public Administration 44 Signal Processing 127 Human Factors and Ergonomics 27 Neuropsychology and Physiological Psychology 14 Public Health, Environmental and Occupational Health 246 Statistics, Probability and Uncertainty 61 Music 25 Library and Information Sciences 11 Law 74 Leadership and Management 8 Speech and Hearing 40 General Agricultural and Biological Sciences 55 Development 21 Mechanical Engineering 197 Ecological Modeling 21 Pharmacology 36 Plant Science 162 Renewable Energy, Sustainability and the Environment 71 Geology 25 Family Practice 7 Radiological and Ultrasound Technology 20 Safety, Risk, Reliability and Quality 39 Global and Planetary Change 87 Physical Therapy, Sports Therapy and Rehabilitation 17 Occupational Therapy 14 Industrial and Manufacturing Engineering 30 Electrical and Electronic Engineering 194 Computational Mathematics 2 Pollution 37 Modeling and Simulation 13 General Dentistry 4 Environmental Engineering 39 Software 11 Health, Toxicology and Mutagenesis 32 Conservation 8 Nutrition and Dietetics 33 Linguistics and Language 11 Control and Systems Engineering 51 Ecology 55 Physiology 50 Medical Laboratory Technology 3 Pharmacy 9 Computational Theory and Mathematics 36 Architecture 3 Ocean Engineering 24 Chemical Health and Safety 1 Genetics 37 Anthropology 14 Rehabilitation 8 Epidemiology 40 Emergency Medical Services 8 Animal Science and Zoology 13 Computational Mechanics 27 History 14 Applied Microbiology and Biotechnology 2 Radiology, Nuclear Medicine and Imaging 22 Ophthalmology 8 Energy Engineering and Power Technology 3 Water Science and Technology 13 General Energy 1 Archeology 1 Insect Science 11 Agronomy and Crop Science 9 General Arts and Humanities 1 Biomedical Engineering 37 Neurology 6 History and Philosophy of Science 4 Ecology, Evolution, Behavior and Systematics 15 Psychiatry and Mental health 10 Applied Mathematics 8 Forestry 3 Dermatology 6 Archeology 8 Hardware and Architecture 5 Pediatrics, Perinatology and Child Health 11 Aerospace Engineering 16 Atmospheric Science 11 Pharmacology 9 Nature and Landscape Conservation 7 Complementary and alternative medicine 4 Orthopedics and Sports Medicine 4 Polymers and Plastics 7 Developmental Biology 1 Civil and Structural Engineering 10 Neurology 6 Molecular Biology 28 Gastroenterology 2 Reproductive Medicine 3 Religious studies 2 Cardiology and Cardiovascular Medicine 7 Infectious Diseases 6 Endocrinology, Diabetes and Metabolism 5 Geriatrics and Gerontology 1 Oral Surgery 2 Analytical Chemistry 3 Discrete Mathematics and Combinatorics 1 Obstetrics and Gynecology 2 Atomic and Molecular Physics, and Optics 9 Aquatic Science 2 Otorhinolaryngology 1 Surgery 10 Classics 1 Astronomy and Astrophysics 4 Inorganic Chemistry 3 Soil Science 2 Environmental Chemistry 2 Pathology and Forensic Medicine 3 Immunology and Allergy 1 Urology 1 Bioengineering 1 Biophysics 1 Geochemistry and Petrology 1 Oceanography 2 Mechanics of Materials 4 Parasitology 1 Nephrology 1 Geophysics 2 Catalysis 1 Surfaces, Coatings and Films 1 Small Animals 1 Paleontology 1 Materials Chemistry 6 Emergency Medicine 1 Cell Biology 2 Cellular and Molecular Neuroscience 2 Physical and Theoretical Chemistry 1 Pulmonary and Respiratory Medicine 3 Hematology 1 Condensed Matter Physics 1 Nuclear and High Energy Physics 1 Rheumatology 1 Immunology 1 Organic Chemistry 1
Marketing 45.1k Information Systems and Management 25.4k Organizational Behavior and Human Resource Management 20.0k Sociology and Political Science 54.2k Communication 7.0k International Journal of Electronic Commerce United States
Journal of Service Research United States
The Journal of Marketing Theory and Practice United States
Journal of service management United States
International Journal of Service Industry Management United States
Journal of Computer-Mediated Communication United States
Information Systems Journal United States
Academy of Management Annals United States
Journal of Strategic Marketing United Kingdom
The Journal of Strategic Information Systems United States
Citations per field
0 0.5× 1.5× 2× 2.4×
International Journal of Electronic Commerce · 1× This map shows the geographic impact of research published in Journal of Interactive Marketing. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by papers published in Journal of Interactive Marketing with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Journal of Interactive Marketing more than expected).
This network shows the impact of papers published in Journal of Interactive Marketing. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers published in Journal of Interactive Marketing.
About Journal of Interactive Marketing The 743 papers published in Journal of Interactive Marketing in the last decades have received a total of 84.4k indexed citations . Papers published in Journal of Interactive Marketing usually cover Marketing (447 papers), Information Systems and Management (181 papers), Organizational Behavior and Human Resource Management (165 papers), Sociology and Political Science (418 papers) and Communication (46 papers) specifically the topics of Digital Marketing and Social Media (386 papers), Consumer Behavior in Brand Consumption and Identification (208 papers), Consumer Market Behavior and Pricing (188 papers), Technology Adoption and User Behaviour (178 papers), Customer Service Quality and Loyalty (164 papers), Consumer Retail Behavior Studies (110 papers), Customer churn and segmentation (64 papers) and Digital Platforms and Economics (58 papers). The most active scholars publishing in Journal of Interactive Marketing are C. K. Prahalad , Venkat Ramaswamy , Thorsten Hennig‐Thurau , John Hagel , Gianfranco Walsh , Kevin P. Gwinner , Dwayne D. Gremler , Linda D. Hollebeek , Lauren I. Labrecque and Edward C. Malthouse .
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