Journal of Interactive Marketing
About
The 722 papers published in Journal of Interactive Marketing in the last decades have received a total of 64.5k indexed citations.
Papers published in Journal of Interactive Marketing usually cover Marketing (448 papers), Sociology and Political Science (411 papers) and Information Systems and Management (177 papers) specifically the topics of Digital Marketing and Social Media (382 papers), Consumer Behavior in Brand Consumption and Identification (211 papers) and Consumer Market Behavior and Pricing (190 papers). The most active scholars publishing in Journal of Interactive Marketing are C. K. Prahalad, Thorsten Hennig‐Thurau, John Hagel, Gianfranco Walsh, Linda D. Hollebeek, Kevin P. Gwinner, Dwayne D. Gremler, Lauren I. Labrecque, Edward C. Malthouse and Venkatesh Shankar.
In The Last Decade
Fields of papers published in Journal of Interactive Marketing
Since SpecializationEngineeringComputer SciencePhysics and AstronomyMathematicsEarth and Planetary SciencesEnergyEnvironmental ScienceMaterials ScienceChemical EngineeringChemistryAgricultural and Biological SciencesVeterinaryDecision SciencesArts and HumanitiesBusiness, Management and AccountingSocial SciencesPsychologyEconomics, Econometrics and FinanceHealth ProfessionsDentistryMedicineBiochemistry, Genetics and Molecular BiologyNeuroscienceNursingImmunology and MicrobiologyPharmacology, Toxicology and Pharmaceutics
This network shows the specialization of papers published in Journal of Interactive Marketing. Nodes represent fields, and links connect fields that are likely to share authors.
Countries where authors publish in Journal of Interactive Marketing
Since SpecializationTotal citations of papers
This map shows the geographic distribution of research published in Journal of Interactive Marketing. It shows the number of citations received by papers published by authors working in each country. You can also color the map by specialization and compare the number of papers published in Journal of Interactive Marketing with the expected number of papers based on a country's size and research output (numbers larger than one mean the country's share of papers is larger than expected).
Explore journals with similar magnitude of impact
Breakdown of academic impact, for papers in Chem Breakdown of academic impact, for papers in Current Opinion in Immunology Breakdown of academic impact, for papers in Nano Today Breakdown of academic impact, for papers in American Journal Of Pathology Breakdown of academic impact, for papers in Psychological Inquiry Breakdown of academic impact, for papers in SIAM Review Breakdown of academic impact, for papers in Cytokine & Growth Factor Reviews Breakdown of academic impact, for papers in Neuropsychopharmacology