Jill Avery
Impact in
- Marketing top 1%
- Consumer Behavior in Brand Consumption and Identification
- Consumer Retail Behavior Studies
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- Customer Service Quality and Loyalty
Papers in
- Marketing 15
- Consumer Behavior in Brand Consumption and Identification 8
- Consumer Retail Behavior Studies 3
- Consumer Market Behavior and Pricing 3
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- Digital Marketing and Social Media 10
- Digital Games and Media 2
- Co-authors
- Susan Fournier (6 shared papers)Anat Keinan (9 shared papers)Neeru Paharia (8 shared papers)Juliet B. Schor (3 shared papers)Thomas J. Steenburgh (9 shared papers)John Deighton (3 shared papers)Kevin Lane Keller (1 shared paper)Susan E. Heckler (1 shared paper)
- Journals
- Harvard business review (4 papers)International Journal of Research in Marketing (1 paper)Journal of Marketing Research (1 paper)Contemporary Sociology A Journal of Reviews (1 paper)Journal of Marketing Communications (1 paper)
- Partner nations
- United StatesUnited Kingdom
In The Last Decade
Jill Avery
45 papers receiving 1.2k citations
Jill Avery's Hit Papers
Peers
Comparison fields: 5 of 85
- Marketing 819
- Organizational Behavior and Human Resource Management 241
- Information Systems and Management 163
- Sociology and Political Science 793
- Gender Studies 140
Countries citing papers authored by Jill Avery
This map shows the geographic impact of Jill Avery's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Jill Avery with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Jill Avery more than expected).
Fields of papers citing papers by Jill Avery
This network shows the impact of papers produced by Jill Avery. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Jill Avery. The network helps show where Jill Avery may publish in the future.
Co-authors
The 20 scholars most cited alongside Jill Avery, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
Showing the 20 most-cited of 46 papers — load more, or switch the sort, to bring in the rest.
| # | Work | ||
|---|---|---|---|
| 1 | The uninvited brand Hit paper breakdown → | 2011 | 527 |
| 2 | 2010 | 243 | |
| 3 | 2012 | 119 | |
| 4 | 2014 | 78 | |
| 5 | 2012 | 45 | |
| 6 | 2010 | 37 | |
| 7 | Putting the 'Relationship' Back into CRM | 2011 | 32 |
| 8 | 2012 | 24 | |
| 9 | Unlock the Mysteries of Your Customer Relationships | 2014 | 21 |
| 10 | 2010 | 21 | |
| 11 | 2011 | 14 | |
| 12 | 2014 | 11 | |
| 13 | 2012 | 11 | |
| 14 | 2010 | 10 | |
| 15 | Case study second thoughts about a strategy shift | 2014 | 9 |
| 16 | 2015 | 8 | |
| 17 | 2013 | 7 | |
| 18 | HubSpot: Inbound Marketing and Web 2.0 (TN) | 2009 | 6 |
| 19 | Predicting Consumer Tastes with Big Data at Gap | 2017 | 6 |
| 20 | Cómo capitalizar el efecto del desaventejado | 2010 | 5 |
About Jill Avery
Jill Avery is a scholar working on Marketing, Sociology and Political Science, Strategy and Management, Organizational Behavior and Human Resource Management and Gender Studies, having authored 46 papers that have together received 1.3k indexed citations. Recurring topics across this work include Digital Marketing and Social Media (10 papers), Consumer Behavior in Brand Consumption and Identification (8 papers), Customer Service Quality and Loyalty (5 papers), Media, Gender, and Advertising (4 papers), Consumer Retail Behavior Studies (3 papers), Consumer Market Behavior and Pricing (3 papers), Digital Games and Media (2 papers) and Management and Marketing Education (2 papers). The work is most often cited by research in Marketing (819 citations), Organizational Behavior and Human Resource Management (241 citations), Information Systems and Management (163 citations), Sociology and Political Science (793 citations) and Gender Studies (140 citations). Jill Avery has collaborated with scholars based in United States and United Kingdom. Frequent co-authors include Susan Fournier, Anat Keinan, Neeru Paharia, Juliet B. Schor, Thomas J. Steenburgh, John Deighton, Kevin Lane Keller, Susan E. Heckler, Michael Houston and Elie Ofek. Their work appears in journals such as Harvard business review, International Journal of Research in Marketing, Journal of Marketing Research, Contemporary Sociology A Journal of Reviews and Journal of Marketing Communications.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.