Marketing Letters

1.2k papers and 41.3k indexed citations i.

The 1.2k papers published in Marketing Letters in the last decades have received a total of 41.3k indexed citations. Papers published in Marketing Letters usually cover Marketing (774 papers), Economics and Econometrics (281 papers) and Sociology and Political Science (255 papers) specifically the topics of Consumer Market Behavior and Pricing (408 papers), Consumer Behavior in Brand Consumption and Identification (390 papers) and Decision-Making and Behavioral Economics (186 papers). The most active scholars publishing in Marketing Letters are Wayne S. DeSarbo, Jordan J. Louviere, Moshe Ben‐Akiva, Donald R. Lehmann and Wagner A. Kamakura