Marketing Letters

1.2k papers and 43.3k indexed citations i.

About

The 1.2k papers published in Marketing Letters in the last decades have received a total of 43.3k indexed citations. Papers published in Marketing Letters usually cover Marketing (785 papers), Economics and Econometrics (283 papers) and Sociology and Political Science (267 papers) specifically the topics of Consumer Market Behavior and Pricing (409 papers), Consumer Behavior in Brand Consumption and Identification (401 papers) and Decision-Making and Behavioral Economics (187 papers). The most active scholars publishing in Marketing Letters are Rajeev Batra, Aaron Ahuvia, Olli T. Ahtola, Barbara A. Carroll, Richard R. Klink, Robert A. Peterson, Barak Libai, Eugene W. Anderson, Eitan Muller and Jacob Goldenberg.

In The Last Decade

Fields of papers published in Marketing Letters

Since Specialization
EngineeringComputer SciencePhysics and AstronomyMathematicsEarth and Planetary SciencesEnergyEnvironmental ScienceMaterials ScienceChemical EngineeringChemistryAgricultural and Biological SciencesVeterinaryDecision SciencesArts and HumanitiesBusiness, Management and AccountingSocial SciencesPsychologyEconomics, Econometrics and FinanceHealth ProfessionsDentistryMedicineBiochemistry, Genetics and Molecular BiologyNeuroscienceNursingImmunology and MicrobiologyPharmacology, Toxicology and Pharmaceutics

This network shows the specialization of papers published in Marketing Letters. Nodes represent fields, and links connect fields that are likely to share authors.

Countries where authors publish in Marketing Letters

Since Specialization
Total citations of papers

This map shows the geographic distribution of research published in Marketing Letters. It shows the number of citations received by papers published by authors working in each country. You can also color the map by specialization and compare the number of papers published in Marketing Letters with the expected number of papers based on a country's size and research output (numbers larger than one mean the country's share of papers is larger than expected).

Rankless by CCL
2025