C. Whan Park

21 papers and 4.9k indexed citations i.

C. Whan Park has authored 21 papers that have received a total of 4.9k indexed citations. This includes 18 papers in Marketing, 10 papers in Organizational Behavior and Human Resource Management and 6 papers in Social Psychology. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (14 papers), Customer Service Quality and Loyalty (10 papers) and Consumer Market Behavior and Pricing (4 papers). C. Whan Park is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (14 papers), Customer Service Quality and Loyalty (10 papers) and Consumer Market Behavior and Pricing (4 papers) and collaborates with scholars based in United States, United Kingdom and Canada. C. Whan Park's co-authors include Deborah J. MacInnis, Andreas B. Eisingerich, Matthew Thomson, Jason Whan Park and Rajesh Sethi and has published in prestigious journals such as Journal of Marketing, Journal of Marketing Research and Journal of Business Research.