Sonja Gensler

About

Sonja Gensler is a scholar working on Marketing, Sociology and Political Science and Organizational Behavior and Human Resource Management. According to data from OpenAlex, Sonja Gensler has authored 32 papers receiving a total of 3.8k indexed citations (citations by other indexed papers that have themselves been cited), including 17 papers in Marketing, 10 papers in Sociology and Political Science and 6 papers in Organizational Behavior and Human Resource Management. Recurrent topics in Sonja Gensler’s work include Consumer Market Behavior and Pricing (11 papers), Digital Marketing and Social Media (10 papers) and Consumer Retail Behavior Studies (7 papers). Sonja Gensler is often cited by papers focused on Consumer Market Behavior and Pricing (11 papers), Digital Marketing and Social Media (10 papers) and Consumer Retail Behavior Studies (7 papers). Sonja Gensler collaborates with scholars based in Germany, The Netherlands and United States. Sonja Gensler's co-authors include Peter S. H. Leeflang, Lisette de Vries, Bernd Skiera, Franziska Völckner, Caroline Wiertz, Yuping Liu–Thompkins, Peter C. Verhoef, Arvind Rangaswamy, Thorsten Hennig‐Thurau and Lara Lobschat and has published in prestigious journals such as Journal of Marketing, European Journal of Operational Research and Journal of Business Research.

In The Last Decade

Co-authorship network of co-authors of Sonja Gensler i

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Fields of papers citing papers by Sonja Gensler

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Sonja Gensler. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Sonja Gensler. The network helps show where Sonja Gensler may publish in the future.

Countries citing papers authored by Sonja Gensler

Since Specialization

Citations

This map shows the geographic impact of Sonja Gensler's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Sonja Gensler with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Sonja Gensler more than expected).

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar’s output or impact.

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