Peter C. Verhoef
Impact in
- Marketing top 0.01%
- Consumer Retail Behavior Studies
- Consumer Behavior in Brand Consumption and Identification
- Consumer Market Behavior and Pricing
- Service and Product Innovation
- Customer churn and segmentation
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- Customer Service Quality and Loyalty
Papers in
- Marketing 133
- Consumer Retail Behavior Studies 76
- Consumer Market Behavior and Pricing 66
- Consumer Behavior in Brand Consumption and Identification 43
- Customer churn and segmentation 24
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- Customer Service Quality and Loyalty 78
- Co-authors
- Katherine N. Lemon (11 shared papers)P.K. Kannan (5 shared papers)Jenny van Doorn (14 shared papers)J. Jeffrey Inman (2 shared papers)Scott A. Neslin (6 shared papers)Thijs Broekhuizen (6 shared papers)John Qi Dong (8 shared papers)Philip Hans Franses (12 shared papers)
- Journals
- International Journal of Research in Marketing (19 papers)Journal of Retailing (12 papers)Journal of Interactive Marketing (12 papers)Journal of Marketing (10 papers)Journal of Service Research (8 papers)
- Partner nations
- NetherlandsUnited StatesGermany
In The Last Decade
Peter C. Verhoef
172 papers receiving 22.5k citations
Peter C. Verhoef's Hit Papers
Peers
Comparison fields: 5 of 155
- Marketing 16.3k
- Organizational Behavior and Human Resource Management 10.2k
- Information Systems and Management 3.6k
- Strategy and Management 3.5k
- Tourism, Leisure and Hospitality Management 304
Countries citing papers authored by Peter C. Verhoef
This map shows the geographic impact of Peter C. Verhoef's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Peter C. Verhoef with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Peter C. Verhoef more than expected).
Fields of papers citing papers by Peter C. Verhoef
This network shows the impact of papers produced by Peter C. Verhoef. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Peter C. Verhoef. The network helps show where Peter C. Verhoef may publish in the future.
Co-authors
The 25 scholars most cited alongside Peter C. Verhoef, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
Showing the 20 most-cited of 184 papers — load more, or switch the sort, to bring in the rest.
| # | Work | ||
|---|---|---|---|
| 1 | Understanding Customer Experience Throughout the Customer Journey Hit paper breakdown → | 2016 | 3060 |
| 2 | Digital transformation: A multidisciplinary reflection and research agenda Hit paper breakdown → | 2019 | 2760 |
| 3 | Customer Experience Creation: Determinants, Dynamics and Management Strategies Hit paper breakdown → | 2009 | 1979 |
| 4 | From Multi-Channel Retailing to Omni-Channel Retailing Hit paper breakdown → | 2015 | 1557 |
| 5 | Understanding the Effect of Customer Relationship Management Efforts on Customer Retention and Customer Share Development Hit paper breakdown → | 2003 | 1044 |
| 6 | Challenges and Opportunities in Multichannel Customer Management Hit paper breakdown → | 2006 | 761 |
| 7 | Customer Engagement as a New Perspective in Customer Management Hit paper breakdown → | 2010 | 719 |
| 8 | Multichannel customer management: Understanding the research-shopper phenomenon Hit paper breakdown → | 2007 | 717 |
| 9 | The Effect of Relational Constructs on Customer Referrals and Number of Services Purchased from a Multiservice Provider: Does Age of Relationship Matter? Hit paper breakdown → | 2002 | 571 |
| 10 | The Theoretical Underpinnings of Customer Asset Management: A Framework and Propositions for Future Research Hit paper breakdown → | 2004 | 527 |
| 11 | 2008 | 423 | |
| 12 | Challenges and solutions for marketing in a digital era Hit paper breakdown → | 2014 | 419 |
| 13 | 2009 | 386 | |
| 14 | 2001 | 364 | |
| 15 | 2011 | 364 | |
| 16 | 2012 | 243 | |
| 17 | 2001 | 234 | |
| 18 | 2017 | 226 | |
| 19 | 2017 | 222 | |
| 20 | 2015 | 215 |
About Peter C. Verhoef
Peter C. Verhoef is a scholar working on Marketing, Organizational Behavior and Human Resource Management, Sociology and Political Science, Strategy and Management and Information Systems and Management, having authored 184 papers that have together received 24.2k indexed citations. Recurring topics across this work include Customer Service Quality and Loyalty (78 papers), Consumer Retail Behavior Studies (76 papers), Consumer Market Behavior and Pricing (66 papers), Consumer Behavior in Brand Consumption and Identification (43 papers), Digital Marketing and Social Media (32 papers), Customer churn and segmentation (24 papers), Technology Adoption and User Behaviour (16 papers) and Innovation Diffusion and Forecasting (12 papers). The work is most often cited by research in Marketing (16.3k citations), Organizational Behavior and Human Resource Management (10.2k citations), Information Systems and Management (3.6k citations), Strategy and Management (3.5k citations) and Tourism, Leisure and Hospitality Management (304 citations). Peter C. Verhoef has collaborated with scholars based in Netherlands, United States and Germany. Frequent co-authors include Katherine N. Lemon, P.K. Kannan, Jenny van Doorn, J. Jeffrey Inman, Scott A. Neslin, Thijs Broekhuizen, John Qi Dong, Philip Hans Franses, Yakov Bart and Nicolai Etienne Fabian. Their work appears in journals such as International Journal of Research in Marketing, Journal of Retailing, Journal of Interactive Marketing, Journal of Marketing and Journal of Service Research.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.