Andrew A. Mitchell
Impact in
- Marketing top 0.1%
- Consumer Behavior in Brand Consumption and Identification
- Consumer Market Behavior and Pricing
- Consumer Retail Behavior Studies
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- Customer Service Quality and Loyalty
Papers in
- Marketing 19
- Consumer Behavior in Brand Consumption and Identification 15
- Consumer Market Behavior and Pricing 3
- Consumer Perception and Purchasing Behavior 2
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- Digital Marketing and Social Media 8
- Social and Intergroup Psychology 2
- Co-authors
- Jerry C. Olson (5 shared papers)Peter A. Dacin (2 shared papers)Ida E. Berger (1 shared paper)Elizabeth Cowley (2 shared papers)Linda F. Alwitt (1 shared paper)Meryl P. Gardner (1 shared paper)J. Edward Russo (1 shared paper)Dipankar Chakravarti (2 shared papers)
- Journals
- Journal of Consumer Research (5 papers)Journal of Marketing Research (3 papers)Marketing Letters (2 papers)Journal of Advertising (1 paper)Journal of Marketing (1 paper)
- Partner nations
- United StatesCanadaUnited Kingdom
In The Last Decade
Andrew A. Mitchell
30 papers receiving 4.0k citations
Andrew A. Mitchell's Hit Papers
Peers
Comparison fields: 5 of 113
- Marketing 3.3k
- Organizational Behavior and Human Resource Management 818
- Applied Psychology 351
- Information Systems and Management 548
- Tourism, Leisure and Hospitality Management 119
Countries citing papers authored by Andrew A. Mitchell
This map shows the geographic impact of Andrew A. Mitchell's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Andrew A. Mitchell with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Andrew A. Mitchell more than expected).
Fields of papers citing papers by Andrew A. Mitchell
This network shows the impact of papers produced by Andrew A. Mitchell. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Andrew A. Mitchell. The network helps show where Andrew A. Mitchell may publish in the future.
Co-authors
The 25 scholars most cited alongside Andrew A. Mitchell, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
Showing the 20 most-cited of 33 papers — load more, or switch the sort, to bring in the rest.
| # | Work | ||
|---|---|---|---|
| 1 | Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude? Hit paper breakdown → | 1981 | 1217 |
| 2 | Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude? Hit paper breakdown → | 1981 | 837 |
| 3 | 1986 | 433 | |
| 4 | 1996 | 361 | |
| 5 | 1989 | 320 | |
| 6 | 2000 | 287 | |
| 7 | Involvement: a Potentially Important Mediator of Consumer Behavior | 1979 | 261 |
| 8 | Psychological processes and advertising effects : theory, research, and applications | 1985 | 184 |
| 9 | 2003 | 177 | |
| 10 | The Dimensions of Advertising Involvement | 1981 | 124 |
| 11 | 1985 | 109 | |
| 12 | 1994 | 85 | |
| 13 | 1981 | 74 | |
| 14 | 2002 | 48 | |
| 15 | Cognitive Effects of Advertising Repetition | 1977 | 43 |
| 16 | The effect of information on consumer and market behavior | 1978 | 38 |
| 17 | 2010 | 37 | |
| 18 | The Process of Attitude Acquisition: the Value of a Developmental, Approach to Consumer Attitude Research | 1975 | 20 |
| 19 | The Measurement of Declarative Knowledge | 1986 | 18 |
| 20 | The Use of an Information Processing Approach to Understand Advertising Effects | 1980 | 15 |
About Andrew A. Mitchell
Andrew A. Mitchell is a scholar working on Marketing, Sociology and Political Science, Social Psychology, Experimental and Cognitive Psychology and General Decision Sciences, having authored 33 papers that have together received 4.7k indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (15 papers), Digital Marketing and Social Media (8 papers), Creativity in Education and Neuroscience (4 papers), Cultural Differences and Values (4 papers), Consumer Market Behavior and Pricing (3 papers), Consumer Perception and Purchasing Behavior (2 papers), Decision-Making and Behavioral Economics (2 papers) and Social and Intergroup Psychology (2 papers). The work is most often cited by research in Marketing (3.3k citations), Organizational Behavior and Human Resource Management (818 citations), Applied Psychology (351 citations), Information Systems and Management (548 citations) and Tourism, Leisure and Hospitality Management (119 citations). Andrew A. Mitchell has collaborated with scholars based in United States, Canada and United Kingdom. Frequent co-authors include Jerry C. Olson, Peter A. Dacin, Ida E. Berger, Elizabeth Cowley, Linda F. Alwitt, Meryl P. Gardner, J. Edward Russo, Dipankar Chakravarti, Richard Staelin and Melanie Dempsey. Their work appears in journals such as Journal of Consumer Research, Journal of Marketing Research, Marketing Letters, Journal of Advertising and Journal of Marketing.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.