Mita Sujan
Impact in
- Marketing top 0.1%
- Consumer Behavior in Brand Consumption and Identification
- Consumer Retail Behavior Studies
- Consumer Market Behavior and Pricing
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- Customer Service Quality and Loyalty
- Job Satisfaction and Organizational Behavior
Papers in
- Marketing 20
- Consumer Behavior in Brand Consumption and Identification 19
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- Customer Service Quality and Loyalty 6
- Co-authors
- James R. Bettman (13 shared papers)Harish Sujan (17 shared papers)Barton A. Weitz (4 shared papers)Hans Baumgartner (6 shared papers)Dan Padgett (2 shared papers)Edward R. Hirt (2 shared papers)Noel Martin Murray (1 shared paper)Manish Kacker (2 shared papers)
- Journals
- Journal of Marketing Research (12 papers)Journal of Consumer Research (6 papers)Journal of Consumer Psychology (4 papers)Journal of Marketing (2 papers)Journal of Personality and Social Psychology (2 papers)
- Partner nations
- United StatesMexicoCanada
In The Last Decade
Mita Sujan
34 papers receiving 4.8k citations
Peers
Comparison fields: 5 of 115
- Marketing 3.1k
- Organizational Behavior and Human Resource Management 1.8k
- General Decision Sciences 285
- Applied Psychology 510
- Tourism, Leisure and Hospitality Management 128
Countries citing papers authored by Mita Sujan
This map shows the geographic impact of Mita Sujan's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Mita Sujan with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Mita Sujan more than expected).
Fields of papers citing papers by Mita Sujan
This network shows the impact of papers produced by Mita Sujan. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Mita Sujan. The network helps show where Mita Sujan may publish in the future.
Co-authors
The 19 scholars most cited alongside Mita Sujan, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
Showing the 20 most-cited of 35 papers — load more, or switch the sort, to bring in the rest.
| # | Work | ||
|---|---|---|---|
| 1 | 1985 | 867 | |
| 2 | 1986 | 819 | |
| 3 | 1986 | 420 | |
| 4 | 1987 | 393 | |
| 5 | 1989 | 342 | |
| 6 | 1990 | 279 | |
| 7 | 1987 | 227 | |
| 8 | 2008 | 213 | |
| 9 | 1997 | 204 | |
| 10 | 1988 | 186 | |
| 11 | 1993 | 181 | |
| 12 | 1992 | 166 | |
| 13 | 2006 | 155 | |
| 14 | 1986 | 151 | |
| 15 | 1989 | 151 | |
| 16 | 1999 | 101 | |
| 17 | 2002 | 92 | |
| 18 | 1997 | 89 | |
| 19 | 1988 | 85 | |
| 20 | 1993 | 85 |
About Mita Sujan
Mita Sujan is a scholar working on Marketing, Organizational Behavior and Human Resource Management, Management of Technology and Innovation, Applied Psychology and Literature and Literary Theory, having authored 35 papers that have together received 5.6k indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (19 papers), Management and Marketing Education (6 papers), Customer Service Quality and Loyalty (6 papers), Media Influence and Health (6 papers), Behavioral Health and Interventions (5 papers), Social and Intergroup Psychology (3 papers), Cultural Differences and Values (3 papers) and Child and Animal Learning Development (2 papers). The work is most often cited by research in Marketing (3.1k citations), Organizational Behavior and Human Resource Management (1.8k citations), General Decision Sciences (285 citations), Applied Psychology (510 citations) and Tourism, Leisure and Hospitality Management (128 citations). Mita Sujan has collaborated with scholars based in United States, Mexico and Canada. Frequent co-authors include James R. Bettman, Harish Sujan, Barton A. Weitz, Hans Baumgartner, Dan Padgett, Edward R. Hirt, Noel Martin Murray, Manish Kacker, Raquel Castaño and Parthasarathy Krishnamurthy. Their work appears in journals such as Journal of Marketing Research, Journal of Consumer Research, Journal of Consumer Psychology, Journal of Marketing and Journal of Personality and Social Psychology.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.