Kent Grayson
Impact in
- Marketing top 0.2%
- Consumer Behavior in Brand Consumption and Identification
- Consumer Retail Behavior Studies
- Service and Product Innovation
-
- Customer Service Quality and Loyalty
Papers in
- Marketing 15
- Consumer Behavior in Brand Consumption and Identification 12
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- Psychology of Social Influence 5
- Digital Marketing and Social Media 3
- Co-authors
- D. S. Johnson (2 shared papers)Radan Martinec (1 shared paper)Tim Ambler (2 shared papers)Ashlee Humphreys (2 shared papers)Dawn Iacobucci (2 shared papers)Amy L. Ostrom (2 shared papers)David Shulman (2 shared papers)John Deighton (1 shared paper)
- Journals
- Journal of Consumer Research (5 papers)Journal of Marketing Research (4 papers)Journal of Consumer Psychology (4 papers)Journal of Marketing (2 papers)European Journal of Marketing (1 paper)
- Partner nations
- United StatesCanadaUnited Kingdom
In The Last Decade
Kent Grayson
35 papers receiving 3.9k citations
Kent Grayson's Hit Papers
Peers
Comparison fields: 5 of 112
- Marketing 2.1k
- Organizational Behavior and Human Resource Management 1.9k
- Tourism, Leisure and Hospitality Management 138
- Information Systems and Management 611
- Strategy and Management 778
Countries citing papers authored by Kent Grayson
This map shows the geographic impact of Kent Grayson's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Kent Grayson with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Kent Grayson more than expected).
Fields of papers citing papers by Kent Grayson
This network shows the impact of papers produced by Kent Grayson. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Kent Grayson. The network helps show where Kent Grayson may publish in the future.
Co-authors
The 25 scholars most cited alongside Kent Grayson, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
Showing the 20 most-cited of 36 papers — load more, or switch the sort, to bring in the rest.
| # | Work | ||
|---|---|---|---|
| 1 | Cognitive and affective trust in service relationships Hit paper breakdown → | 2003 | 1034 |
| 2 | Consumer Perceptions of Iconicity and Indexicality and Their Influence on Assessments of Authentic Market Offerings Hit paper breakdown → | 2004 | 844 |
| 3 | 1999 | 432 | |
| 4 | 1995 | 311 | |
| 5 | 2008 | 293 | |
| 6 | 2007 | 266 | |
| 7 | 2000 | 209 | |
| 8 | 2008 | 181 | |
| 9 | 1995 | 181 | |
| 10 | 1999 | 180 | |
| 11 | 1998 | 69 | |
| 12 | 2001 | 66 | |
| 13 | 1998 | 48 | |
| 14 | 2019 | 34 | |
| 15 | 2016 | 34 | |
| 16 | 2015 | 22 | |
| 17 | 2019 | 17 | |
| 18 | 2020 | 16 | |
| 19 | Telling the Difference: Consumer Evaluations of Authentic and Inauthentic Market Offerings | 2002 | 15 |
| 20 | 2014 | 14 |
About Kent Grayson
Kent Grayson is a scholar working on Marketing, Sociology and Political Science, Organizational Behavior and Human Resource Management, Social Psychology and Strategy and Management, having authored 36 papers that have together received 4.3k indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (12 papers), Customer Service Quality and Loyalty (7 papers), Psychology of Social Influence (5 papers), Digital Marketing and Social Media (3 papers), Experimental Behavioral Economics Studies (2 papers), Design Education and Practice (2 papers), Corporate Identity and Reputation (2 papers) and Management and Organizational Studies (2 papers). The work is most often cited by research in Marketing (2.1k citations), Organizational Behavior and Human Resource Management (1.9k citations), Tourism, Leisure and Hospitality Management (138 citations), Information Systems and Management (611 citations) and Strategy and Management (778 citations). Kent Grayson has collaborated with scholars based in United States, Canada and United Kingdom. Frequent co-authors include D. S. Johnson, Radan Martinec, Tim Ambler, Ashlee Humphreys, Dawn Iacobucci, Amy L. Ostrom, David Shulman, John Deighton, Mathew S. Isaac and Anne T. Coughlan. Their work appears in journals such as Journal of Consumer Research, Journal of Marketing Research, Journal of Consumer Psychology, Journal of Marketing and European Journal of Marketing.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.