Leonard Lee
Impact in
- General Decision Sciences top 1%
- Decision-Making and Behavioral Economics
- Marketing top 0.5%
- Consumer Behavior in Brand Consumption and Identification
- Consumer Retail Behavior Studies
- Consumer Market Behavior and Pricing
Papers in
- Marketing 26
- Consumer Behavior in Brand Consumption and Identification 19
- Consumer Retail Behavior Studies 9
- Consumer Market Behavior and Pricing 5
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- Decision-Making and Behavioral Economics 12
- Co-authors
- Dan Ariely (8 shared papers)Shane Frederick (2 shared papers)On Amir (4 shared papers)Andrea C. Morales (2 shared papers)Ernest Baskin (1 shared paper)Andy J. Yap (2 shared papers)Claire I. Tsai (4 shared papers)David Gal (2 shared papers)
- Journals
- Journal of Consumer Research (10 papers)Psychological Science (3 papers)Journal of the Association for Consumer Research (3 papers)Marketing Letters (3 papers)Journal of Marketing Research (3 papers)
- Partner nations
- United StatesSingaporeCanada
In The Last Decade
Leonard Lee
44 papers receiving 1.9k citations
Peers
Comparison fields: 5 of 118
- General Decision Sciences 244
- Marketing 998
- Applied Psychology 259
- Tourism, Leisure and Hospitality Management 61
- Organizational Behavior and Human Resource Management 257
Countries citing papers authored by Leonard Lee
This map shows the geographic impact of Leonard Lee's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Leonard Lee with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Leonard Lee more than expected).
Fields of papers citing papers by Leonard Lee
This network shows the impact of papers produced by Leonard Lee. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Leonard Lee. The network helps show where Leonard Lee may publish in the future.
Co-authors
The 25 scholars most cited alongside Leonard Lee, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
Showing the 20 most-cited of 48 papers — load more, or switch the sort, to bring in the rest.
| # | Work | ||
|---|---|---|---|
| 1 | 2006 | 277 | |
| 2 | 2017 | 253 | |
| 3 | 2006 | 187 | |
| 4 | 2020 | 172 | |
| 5 | 2014 | 155 | |
| 6 | 2016 | 146 | |
| 7 | 2013 | 100 | |
| 8 | 2008 | 84 | |
| 9 | 2014 | 84 | |
| 10 | 2013 | 66 | |
| 11 | 2012 | 57 | |
| 12 | 2018 | 55 | |
| 13 | 2015 | 51 | |
| 14 | 2019 | 39 | |
| 15 | 2012 | 33 | |
| 16 | 2020 | 31 | |
| 17 | 2016 | 30 | |
| 18 | 2021 | 24 | |
| 19 | 2023 | 19 | |
| 20 | 2009 | 17 |
About Leonard Lee
Leonard Lee is a scholar working on Marketing, General Decision Sciences, Applied Psychology, Social Psychology and Safety Research, having authored 48 papers that have together received 2.0k indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (19 papers), Decision-Making and Behavioral Economics (12 papers), Behavioral Health and Interventions (10 papers), Consumer Retail Behavior Studies (9 papers), Experimental Behavioral Economics Studies (8 papers), Consumer Market Behavior and Pricing (5 papers), Transportation and Mobility Innovations (4 papers) and Customer Service Quality and Loyalty (4 papers). The work is most often cited by research in General Decision Sciences (244 citations), Marketing (998 citations), Applied Psychology (259 citations), Tourism, Leisure and Hospitality Management (61 citations) and Organizational Behavior and Human Resource Management (257 citations). Leonard Lee has collaborated with scholars based in United States, Singapore and Canada. Frequent co-authors include Dan Ariely, Shane Frederick, On Amir, Andrea C. Morales, Ernest Baskin, Andy J. Yap, Claire I. Tsai, David Gal, Kartik Kalaignanam and Kapil R. Tuli. Their work appears in journals such as Journal of Consumer Research, Psychological Science, Journal of the Association for Consumer Research, Marketing Letters and Journal of Marketing Research.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.