Leonard Lee

42 papers and 1.8k indexed citations i.

About

Leonard Lee is a scholar working on Marketing, General Decision Sciences and Social Psychology. According to data from OpenAlex, Leonard Lee has authored 42 papers receiving a total of 1.8k indexed citations (citations by other indexed papers that have themselves been cited), including 25 papers in Marketing, 12 papers in General Decision Sciences and 9 papers in Social Psychology. Recurrent topics in Leonard Lee’s work include Consumer Behavior in Brand Consumption and Identification (19 papers), Decision-Making and Behavioral Economics (12 papers) and Behavioral Health and Interventions (9 papers). Leonard Lee is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (19 papers), Decision-Making and Behavioral Economics (12 papers) and Behavioral Health and Interventions (9 papers). Leonard Lee collaborates with scholars based in United States, Singapore and Canada. Leonard Lee's co-authors include Dan Ariely, Shane Frederick, On Amir, Andrea C. Morales, Ernest Baskin, Andy J. Yap, Claire I. Tsai, Jacob Goldenberg, Kartik Kalaignanam and Tarun Kushwaha and has published in prestigious journals such as Journal of Marketing, Scientific Reports and Journal of Marketing Research.

In The Last Decade

Co-authorship network of co-authors of Leonard Lee i

Fields of papers citing papers by Leonard Lee

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Leonard Lee. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Leonard Lee. The network helps show where Leonard Lee may publish in the future.

Countries citing papers authored by Leonard Lee

Since Specialization
Citations

This map shows the geographic impact of Leonard Lee's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Leonard Lee with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Leonard Lee more than expected).

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar’s output or impact.

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