Barak Libai
Impact in
- Marketing top 0.2%
- Consumer Market Behavior and Pricing
- Consumer Behavior in Brand Consumption and Identification
- Statistical and Nonlinear Physics top 0.2%
- Complex Network Analysis Techniques
- Opinion Dynamics and Social Influence
Papers in
- Marketing 28
- Consumer Market Behavior and Pricing 18
- Consumer Behavior in Brand Consumption and Identification 7
- Customer churn and segmentation 7
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- Innovation Diffusion and Forecasting 20
- Co-authors
- Eitan Muller (26 shared papers)Jacob Goldenberg (9 shared papers)Renana Peres (7 shared papers)John Hogan (4 shared papers)Katherine N. Lemon (3 shared papers)Eitan Gerstner (3 shared papers)Michael Haenlein (7 shared papers)Eyal Biyalogorsky (2 shared papers)
- Journals
- Journal of Marketing (8 papers)International Journal of Research in Marketing (8 papers)Journal of Service Research (5 papers)Marketing Science (4 papers)Journal of Marketing Research (2 papers)
- Partner nations
- IsraelUnited StatesUnited Kingdom
In The Last Decade
Barak Libai
51 papers receiving 5.1k citations
Barak Libai's Hit Papers
Peers
Comparison fields: 5 of 117
- Marketing 2.1k
- Statistical and Nonlinear Physics 1.6k
- Organizational Behavior and Human Resource Management 1.0k
- Information Systems and Management 681
- Management Science and Operations Research 1.2k
Countries citing papers authored by Barak Libai
This map shows the geographic impact of Barak Libai's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Barak Libai with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Barak Libai more than expected).
Fields of papers citing papers by Barak Libai
This network shows the impact of papers produced by Barak Libai. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Barak Libai. The network helps show where Barak Libai may publish in the future.
Co-authors
The 25 scholars most cited alongside Barak Libai, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
Showing the 20 most-cited of 53 papers — load more, or switch the sort, to bring in the rest.
| # | Work | ||
|---|---|---|---|
| 1 | Talk of the Network: A Complex Systems Look at the Underlying Process of Word-of-Mouth Hit paper breakdown → | 2001 | 1343 |
| 2 | 2005 | 431 | |
| 3 | 2010 | 429 | |
| 4 | Using Complex Systems Analysis to Advance Marketing Theory Development: Modeling Heterogeneity Effects on New Product Growth through Stochastic Cellular Automata | 2001 | 252 |
| 5 | 2001 | 221 | |
| 6 | 2011 | 208 | |
| 7 | 2012 | 207 | |
| 8 | 2003 | 205 | |
| 9 | 2020 | 198 | |
| 10 | 2002 | 183 | |
| 11 | 2009 | 170 | |
| 12 | 2004 | 167 | |
| 13 | 2007 | 153 | |
| 14 | 2004 | 118 | |
| 15 | 2017 | 117 | |
| 16 | 2009 | 113 | |
| 17 | 2013 | 95 | |
| 18 | 2009 | 94 | |
| 19 | 2000 | 86 | |
| 20 | 2022 | 73 |
About Barak Libai
Barak Libai is a scholar working on Marketing, Management Science and Operations Research, Sociology and Political Science, Strategy and Management and Organizational Behavior and Human Resource Management, having authored 53 papers that have together received 5.5k indexed citations. Recurring topics across this work include Innovation Diffusion and Forecasting (20 papers), Digital Marketing and Social Media (20 papers), Consumer Market Behavior and Pricing (18 papers), Digital Platforms and Economics (15 papers), Customer Service Quality and Loyalty (13 papers), Complex Network Analysis Techniques (8 papers), Consumer Behavior in Brand Consumption and Identification (7 papers) and Customer churn and segmentation (7 papers). The work is most often cited by research in Marketing (2.1k citations), Statistical and Nonlinear Physics (1.6k citations), Organizational Behavior and Human Resource Management (1.0k citations), Information Systems and Management (681 citations) and Management Science and Operations Research (1.2k citations). Barak Libai has collaborated with scholars based in Israel, United States and United Kingdom. Frequent co-authors include Eitan Muller, Jacob Goldenberg, Renana Peres, John Hogan, Katherine N. Lemon, Eitan Gerstner, Michael Haenlein, Eyal Biyalogorsky, Andrew T. Stephen and Ko de Ruyter. Their work appears in journals such as Journal of Marketing, International Journal of Research in Marketing, Journal of Service Research, Marketing Science and Journal of Marketing Research.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.