Eva Ascarza

22 papers and 580 indexed citations i.

About

Eva Ascarza is a scholar working on Marketing, Organizational Behavior and Human Resource Management and Sociology and Political Science. According to data from OpenAlex, Eva Ascarza has authored 22 papers receiving a total of 580 indexed citations (citations by other indexed papers that have themselves been cited), including 19 papers in Marketing, 11 papers in Organizational Behavior and Human Resource Management and 4 papers in Sociology and Political Science. Recurrent topics in Eva Ascarza’s work include Consumer Market Behavior and Pricing (16 papers), Customer churn and segmentation (15 papers) and Customer Service Quality and Loyalty (11 papers). Eva Ascarza is often cited by papers focused on Consumer Market Behavior and Pricing (16 papers), Customer churn and segmentation (15 papers) and Customer Service Quality and Loyalty (11 papers). Eva Ascarza collaborates with scholars based in United States, United Kingdom and Israel. Eva Ascarza's co-authors include Bruce G. S. Hardie, Oded Netzer, Raghuram Iyengar, Naufel J. Vilcassim, Anja Lambrecht, Peter Ebbes, Barak Libai, Aurélie Lemmens, Сунил Гупта and Scott A. Neslin and has published in prestigious journals such as Proceedings of the National Academy of Sciences, Journal of Marketing Research and Marketing Science.

In The Last Decade

Co-authorship network of co-authors of Eva Ascarza i

Fields of papers citing papers by Eva Ascarza

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Eva Ascarza. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Eva Ascarza. The network helps show where Eva Ascarza may publish in the future.

Countries citing papers authored by Eva Ascarza

Since Specialization
Citations

This map shows the geographic impact of Eva Ascarza's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Eva Ascarza with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Eva Ascarza more than expected).

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar’s output or impact.

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2025