Yakov Bart
Impact in
- Marketing top 0.5%
- Consumer Retail Behavior Studies
- Consumer Behavior in Brand Consumption and Identification
- Information Systems and Management top 0.2%
- Technology Adoption and User Behaviour
Papers in
-
- Digital Marketing and Social Media 21
- Marketing 23
- Consumer Market Behavior and Pricing 12
- Consumer Behavior in Brand Consumption and Identification 7
- Consumer Retail Behavior Studies 5
- Co-authors
- Peter C. Verhoef (3 shared papers)Nicolai Etienne Fabian (1 shared paper)Thijs Broekhuizen (1 shared paper)John Qi Dong (1 shared paper)Glen L. Urban (2 shared papers)Venkatesh Shankar (1 shared paper)Fareena Sultan (1 shared paper)Andrew T. Stephen (12 shared papers)
- Journals
- Journal of Interactive Marketing (5 papers)Management Science (2 papers)Journal of Business Research (2 papers)Marketing Science (2 papers)International Journal of Research in Marketing (1 paper)
- Partner nations
- United StatesUnited KingdomNetherlands
In The Last Decade
Yakov Bart
47 papers receiving 4.9k citations
Yakov Bart's Hit Papers
Peers
Comparison fields: 5 of 123
- Marketing 1.7k
- Information Systems and Management 1.1k
- Organizational Behavior and Human Resource Management 884
- Strategy and Management 1.3k
- Management of Technology and Innovation 579
Countries citing papers authored by Yakov Bart
This map shows the geographic impact of Yakov Bart's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Yakov Bart with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Yakov Bart more than expected).
Fields of papers citing papers by Yakov Bart
This network shows the impact of papers produced by Yakov Bart. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Yakov Bart. The network helps show where Yakov Bart may publish in the future.
Co-authors
The 25 scholars most cited alongside Yakov Bart, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
Showing the 20 most-cited of 48 papers — load more, or switch the sort, to bring in the rest.
| # | Work | ||
|---|---|---|---|
| 1 | Digital transformation: A multidisciplinary reflection and research agenda Hit paper breakdown → | 2019 | 2760 |
| 2 | Are the Drivers and Role of Online Trust the Same for All Web Sites and Consumers? A Large-Scale Exploratory Empirical Study Hit paper breakdown → | 2005 | 1057 |
| 3 | 2014 | 225 | |
| 4 | 2020 | 198 | |
| 5 | 2017 | 165 | |
| 6 | 2017 | 147 | |
| 7 | 2016 | 140 | |
| 8 | 2016 | 101 | |
| 9 | 2022 | 73 | |
| 10 | 2017 | 60 | |
| 11 | 2021 | 45 | |
| 12 | 2023 | 33 | |
| 13 | 2022 | 27 | |
| 14 | 2020 | 27 | |
| 15 | 2018 | 19 | |
| 16 | 2012 | 19 | |
| 17 | 2012 | 12 | |
| 18 | 2015 | 12 | |
| 19 | Does Paying For Online Product Reviews Pay Off? the Effects of Monetary Incentives on Content Creators and Consumers | 2012 | 10 |
| 20 | 2014 | 10 |
About Yakov Bart
Yakov Bart is a scholar working on Sociology and Political Science, Marketing, Information Systems and Management, Strategy and Management and Organizational Behavior and Human Resource Management, having authored 48 papers that have together received 5.2k indexed citations. Recurring topics across this work include Digital Marketing and Social Media (21 papers), Consumer Market Behavior and Pricing (12 papers), Technology Adoption and User Behaviour (10 papers), Consumer Behavior in Brand Consumption and Identification (7 papers), Customer Service Quality and Loyalty (6 papers), Digital Platforms and Economics (5 papers), Consumer Retail Behavior Studies (5 papers) and Decision-Making and Behavioral Economics (3 papers). The work is most often cited by research in Marketing (1.7k citations), Information Systems and Management (1.1k citations), Organizational Behavior and Human Resource Management (884 citations), Strategy and Management (1.3k citations) and Management of Technology and Innovation (579 citations). Yakov Bart has collaborated with scholars based in United States, United Kingdom and Netherlands. Frequent co-authors include Peter C. Verhoef, Nicolai Etienne Fabian, Thijs Broekhuizen, John Qi Dong, Glen L. Urban, Venkatesh Shankar, Fareena Sultan, Andrew T. Stephen, Miklós Sárváry and Dhruv Grewal. Their work appears in journals such as Journal of Interactive Marketing, Management Science, Journal of Business Research, Marketing Science and International Journal of Research in Marketing.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.