Sarit Moldovan
Impact in
- Marketing top 5%
- Consumer Behavior in Brand Consumption and Identification
- Consumer Market Behavior and Pricing
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- Technology Adoption and User Behaviour
Papers in
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- Digital Marketing and Social Media 8
- Social and Intergroup Psychology 1
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- Consumer Behavior in Brand Consumption and Identification 6
- Co-authors
- Jacob Goldenberg (4 shared papers)Amitava Chattopadhyay (2 shared papers)Eitan Muller (2 shared papers)Barak Libai (1 shared paper)Yael Steinhart (5 shared papers)Donald R. Lehmann (2 shared papers)Elad Yom‐Tov (1 shared paper)Yossi Richter (1 shared paper)
- Journals
- International Journal of Research in Marketing (4 papers)Journal of Consumer Psychology (2 papers)Journal of the Association for Consumer Research (1 paper)Technological Forecasting and Social Change (1 paper)Journal of Interactive Marketing (1 paper)
- Partner nations
- IsraelUnited StatesSingapore
In The Last Decade
Sarit Moldovan
14 papers receiving 529 citations
Peers
Comparison fields: 5 of 67
- Marketing 237
- Information Systems and Management 93
- Management Science and Operations Research 139
- Sociology and Political Science 347
- Organizational Behavior and Human Resource Management 78
Countries citing papers authored by Sarit Moldovan
This map shows the geographic impact of Sarit Moldovan's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Sarit Moldovan with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Sarit Moldovan more than expected).
Fields of papers citing papers by Sarit Moldovan
This network shows the impact of papers produced by Sarit Moldovan. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Sarit Moldovan. The network helps show where Sarit Moldovan may publish in the future.
Co-authors
The 12 scholars most cited alongside Sarit Moldovan, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
| # | Work | ||
|---|---|---|---|
| 1 | 2011 | 173 | |
| 2 | 2007 | 153 | |
| 3 | 2003 | 88 | |
| 4 | 2016 | 53 | |
| 5 | 2019 | 41 | |
| 6 | 2014 | 41 | |
| 7 | What Drives Word of Mouth: A Multi-Disciplinary Perspective | 2008 | 7 |
| 8 | The Effect of Advertising on Word-Of-Mouth | 2010 | 4 |
| 9 | 2023 | 3 | |
| 10 | The Different Roles of Product Originality and Usefulness in Generating Word of Mouth | 2008 | 2 |
| 11 | Social Anti-Percolation, Resistance and Negative Word-of-Mouth | 2004 | 2 |
| 12 | 2016 | 1 | |
| 13 | 2018 | 1 | |
| 14 | 2024 | 1 |
About Sarit Moldovan
Sarit Moldovan is a scholar working on Sociology and Political Science, Marketing, Management Science and Operations Research, Statistical and Nonlinear Physics and Applied Psychology, having authored 14 papers that have together received 570 indexed citations. Recurring topics across this work include Digital Marketing and Social Media (8 papers), Consumer Behavior in Brand Consumption and Identification (6 papers), Innovation Diffusion and Forecasting (5 papers), Complex Network Analysis Techniques (4 papers), Opinion Dynamics and Social Influence (4 papers), Behavioral Health and Interventions (2 papers), Customer Service Quality and Loyalty (1 paper) and Social and Intergroup Psychology (1 paper). The work is most often cited by research in Marketing (237 citations), Information Systems and Management (93 citations), Management Science and Operations Research (139 citations), Sociology and Political Science (347 citations) and Organizational Behavior and Human Resource Management (78 citations). Sarit Moldovan has collaborated with scholars based in Israel, United States and Singapore. Frequent co-authors include Jacob Goldenberg, Amitava Chattopadhyay, Eitan Muller, Barak Libai, Yael Steinhart, Donald R. Lehmann, Elad Yom‐Tov, Yossi Richter, Peeter W.J. Verlegh and Sorin Solomon. Their work appears in journals such as International Journal of Research in Marketing, Journal of Consumer Psychology, Journal of the Association for Consumer Research, Technological Forecasting and Social Change and Journal of Interactive Marketing.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.