Michael Haenlein
Impact in
- Information Systems and Management top 0.02%
- Technology Adoption and User Behaviour
- Communication top 0.05%
- Knowledge Management and Sharing
- Social Media and Politics
Papers in
-
- Digital Marketing and Social Media 33
- Marketing 38
- Consumer Behavior in Brand Consumption and Identification 19
- Consumer Market Behavior and Pricing 13
- Consumer Retail Behavior Studies 10
- Customer churn and segmentation 9
- Co-authors
- Andreas Kaplan (38 shared papers)Werner Reinartz (3 shared papers)Jörg Henseler (3 shared papers)Xiaoquan Zhang (2 shared papers)Edward C. Malthouse (2 shared papers)Bernd Skiera (2 shared papers)Barak Libai (7 shared papers)Detlef Schoder (4 shared papers)
- Journals
- Business Horizons (12 papers)International Journal of Research in Marketing (9 papers)European Management Journal (8 papers)Journal of the Academy of Marketing Science (6 papers)California Management Review (5 papers)
- Partner nations
- FranceGermanyUnited States
In The Last Decade
Michael Haenlein
76 papers receiving 22.4k citations
Michael Haenlein's Hit Papers
Peers
Comparison fields: 5 of 214
- Information Systems and Management 4.4k
- Communication 4.3k
- Marketing 5.2k
- Health Informatics 464
- Sociology and Political Science 12.6k
Countries citing papers authored by Michael Haenlein
This map shows the geographic impact of Michael Haenlein's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Michael Haenlein with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Michael Haenlein more than expected).
Fields of papers citing papers by Michael Haenlein
This network shows the impact of papers produced by Michael Haenlein. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Michael Haenlein. The network helps show where Michael Haenlein may publish in the future.
Co-authors
The 25 scholars most cited alongside Michael Haenlein, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
Showing the 20 most-cited of 79 papers — load more, or switch the sort, to bring in the rest.
| # | Work | ||
|---|---|---|---|
| 1 | Users of the world, unite! The challenges and opportunities of Social Media Hit paper breakdown → | 2009 | 11920 |
| 2 | An empirical comparison of the efficacy of covariance-based and variance-based SEM Hit paper breakdown → | 2009 | 2393 |
| 3 | Siri, Siri, in my hand: Who’s the fairest in the land? On the interpretations, illustrations, and implications of artificial intelligence Hit paper breakdown → | 2018 | 1938 |
| 4 | A Brief History of Artificial Intelligence: On the Past, Present, and Future of Artificial Intelligence Hit paper breakdown → | 2019 | 1591 |
| 5 | A Beginner's Guide to Partial Least Squares Analysis Hit paper breakdown → | 2004 | 1327 |
| 6 | Managing Customer Relationships in the Social Media Era: Introducing the Social CRM House Hit paper breakdown → | 2013 | 587 |
| 7 | Higher education and the digital revolution: About MOOCs, SPOCs, social media, and the Cookie Monster Hit paper breakdown → | 2016 | 528 |
| 8 | Rulers of the world, unite! The challenges and opportunities of artificial intelligence Hit paper breakdown → | 2019 | 441 |
| 9 | Navigating the New Era of Influencer Marketing: How to be Successful on Instagram, TikTok, & Co. Hit paper breakdown → | 2020 | 364 |
| 10 | 2011 | 314 | |
| 11 | 2009 | 298 | |
| 12 | 2010 | 274 | |
| 13 | The merchants of meta: A research agenda to understand the future of retailing in the metaverse Hit paper breakdown → | 2023 | 243 |
| 14 | How artificial intelligence will affect the future of retailing Hit paper breakdown → | 2021 | 228 |
| 15 | 2009 | 188 | |
| 16 | 2012 | 167 | |
| 17 | 2006 | 163 | |
| 18 | 2013 | 99 | |
| 19 | 2021 | 98 | |
| 20 | 2007 | 95 |
About Michael Haenlein
Michael Haenlein is a scholar working on Sociology and Political Science, Marketing, Organizational Behavior and Human Resource Management, Information Systems and Management and Management Information Systems, having authored 79 papers that have together received 24.8k indexed citations. Recurring topics across this work include Digital Marketing and Social Media (33 papers), Consumer Behavior in Brand Consumption and Identification (19 papers), Customer Service Quality and Loyalty (14 papers), Consumer Market Behavior and Pricing (13 papers), Technology Adoption and User Behaviour (12 papers), Consumer Retail Behavior Studies (10 papers), Customer churn and segmentation (9 papers) and Big Data and Business Intelligence (6 papers). The work is most often cited by research in Information Systems and Management (4.4k citations), Communication (4.3k citations), Marketing (5.2k citations), Health Informatics (464 citations) and Sociology and Political Science (12.6k citations). Michael Haenlein has collaborated with scholars based in France, Germany and United States. Frequent co-authors include Andreas Kaplan, Werner Reinartz, Jörg Henseler, Xiaoquan Zhang, Edward C. Malthouse, Bernd Skiera, Barak Libai, Detlef Schoder, Kelly Hewett and Paweł Korzyński. Their work appears in journals such as Business Horizons, International Journal of Research in Marketing, European Management Journal, Journal of the Academy of Marketing Science and California Management Review.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.