Michael Trusov
Impact in
- Marketing top 0.2%
- Consumer Behavior in Brand Consumption and Identification
- Consumer Market Behavior and Pricing
- Information Systems and Management top 0.2%
- Technology Adoption and User Behaviour
Papers in
- Marketing 22
- Consumer Market Behavior and Pricing 20
- Consumer Behavior in Brand Consumption and Identification 7
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- Digital Marketing and Social Media 18
- Co-authors
- Randolph E. Bucklin (8 shared papers)Koen Pauwels (5 shared papers)Wendy W. Moe (2 shared papers)Anand V. Bodapati (3 shared papers)Reinhold Decker (2 shared papers)Oliver J. Rutz (3 shared papers)Zainab Jamal (2 shared papers)Liye Ma (2 shared papers)
- Journals
- Marketing Science (5 papers)Journal of Marketing (5 papers)Journal of Marketing Research (4 papers)International Journal of Research in Marketing (2 papers)Management Science (2 papers)
- Partner nations
- United StatesUnited KingdomTürkiye
In The Last Decade
Michael Trusov
28 papers receiving 3.4k citations
Michael Trusov's Hit Papers
Peers
Comparison fields: 5 of 101
- Marketing 1.8k
- Information Systems and Management 885
- Sociology and Political Science 2.9k
- Organizational Behavior and Human Resource Management 632
- Communication 396
Countries citing papers authored by Michael Trusov
This map shows the geographic impact of Michael Trusov's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Michael Trusov with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Michael Trusov more than expected).
Fields of papers citing papers by Michael Trusov
This network shows the impact of papers produced by Michael Trusov. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Michael Trusov. The network helps show where Michael Trusov may publish in the future.
Co-authors
The 23 scholars most cited alongside Michael Trusov, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
Showing the 20 most-cited of 31 papers — load more, or switch the sort, to bring in the rest.
| # | Work | ||
|---|---|---|---|
| 1 | Effects of Word-of-Mouth versus Traditional Marketing: Findings from an Internet Social Networking Site Hit paper breakdown → | 2009 | 1641 |
| 2 | The Value of Social Dynamics in Online Product Ratings Forums Hit paper breakdown → | 2011 | 506 |
| 3 | Determining Influential Users in Internet Social Networks Hit paper breakdown → | 2010 | 463 |
| 4 | 2010 | 249 | |
| 5 | 2008 | 155 | |
| 6 | 2016 | 106 | |
| 7 | 2011 | 93 | |
| 8 | 2017 | 90 | |
| 9 | 2011 | 84 | |
| 10 | 2009 | 74 | |
| 11 | 2018 | 54 | |
| 12 | ESTIMATING THE DYNAMIC EFFECTS OF ONLINE WORD-OF-MOUTH ON MEMBER GROWTH OF A SOCIAL NETWORK SITE | 2007 | 36 |
| 13 | 2020 | 36 | |
| 14 | 2013 | 32 | |
| 15 | 2010 | 24 | |
| 16 | 2010 | 17 | |
| 17 | 2017 | 15 | |
| 18 | 2020 | 15 | |
| 19 | 2019 | 11 | |
| 20 | 2006 | 10 |
About Michael Trusov
Michael Trusov is a scholar working on Marketing, Sociology and Political Science, Strategy and Management, Management Science and Operations Research and Statistical and Nonlinear Physics, having authored 31 papers that have together received 3.7k indexed citations. Recurring topics across this work include Consumer Market Behavior and Pricing (20 papers), Digital Marketing and Social Media (18 papers), Consumer Behavior in Brand Consumption and Identification (7 papers), Digital Platforms and Economics (6 papers), Complex Network Analysis Techniques (4 papers), Innovation Diffusion and Forecasting (4 papers), Opinion Dynamics and Social Influence (3 papers) and FinTech, Crowdfunding, Digital Finance (2 papers). The work is most often cited by research in Marketing (1.8k citations), Information Systems and Management (885 citations), Sociology and Political Science (2.9k citations), Organizational Behavior and Human Resource Management (632 citations) and Communication (396 citations). Michael Trusov has collaborated with scholars based in United States, United Kingdom and Türkiye. Frequent co-authors include Randolph E. Bucklin, Koen Pauwels, Wendy W. Moe, Anand V. Bodapati, Reinhold Decker, Oliver J. Rutz, Zainab Jamal, Liye Ma, Andrew T. Stephen and Yuchi Zhang. Their work appears in journals such as Marketing Science, Journal of Marketing, Journal of Marketing Research, International Journal of Research in Marketing and Management Science.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.