Andreas Kaplan

50 papers and 12.7k indexed citations i.

About

Andreas Kaplan is a scholar working on Sociology and Political Science, Marketing and Organizational Behavior and Human Resource Management. According to data from OpenAlex, Andreas Kaplan has authored 50 papers receiving a total of 12.7k indexed citations (citations by other indexed papers that have themselves been cited), including 22 papers in Sociology and Political Science, 20 papers in Marketing and 12 papers in Organizational Behavior and Human Resource Management. Recurrent topics in Andreas Kaplan’s work include Digital Marketing and Social Media (20 papers), Customer Service Quality and Loyalty (9 papers) and Impact of Technology on Adolescents (7 papers). Andreas Kaplan is often cited by papers focused on Digital Marketing and Social Media (20 papers), Customer Service Quality and Loyalty (9 papers) and Impact of Technology on Adolescents (7 papers). Andreas Kaplan collaborates with scholars based in France, Germany and United States. Andreas Kaplan's co-authors include Michael Haenlein, Francesca Pucciarelli, Koen Pauwels, Kay Peters, Yubo Chen, Detlef Schoder, Barak Libai, Eike B. Kroll, Yakov Bart and Charles F. Hofacker and has published in prestigious journals such as Journal of Marketing, Journal of Business Research and Journal of Product Innovation Management.

In The Last Decade

Co-authorship network of notable co-authors of Andreas Kaplan i

Fields of papers citing papers by Andreas Kaplan

Since Specialization
EngineeringComputer SciencePhysics and AstronomyMathematicsEarth and Planetary SciencesEnergyEnvironmental ScienceMaterials ScienceChemical EngineeringChemistryAgricultural and Biological SciencesVeterinaryDecision SciencesArts and HumanitiesBusiness, Management and AccountingSocial SciencesPsychologyEconomics, Econometrics and FinanceHealth ProfessionsDentistryMedicineBiochemistry, Genetics and Molecular BiologyNeuroscienceNursingImmunology and MicrobiologyPharmacology, Toxicology and Pharmaceutics

This network shows the specialization of papers citing the papers produced by Andreas Kaplan. Nodes represent fields, and links connect fields that are likely to share authors. The network helps show where Andreas Kaplan may publish in the future.

Countries citing papers authored by Andreas Kaplan

Since Specialization
Citations

This map shows the geographic impact of Andreas Kaplan's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Andreas Kaplan with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Andreas Kaplan more than expected).

Rankless by CCL
2025