Andreas Kaplan
Impact in
- Communication top 0.05%
- Knowledge Management and Sharing
- Social Media and Politics
- Information Systems and Management top 0.02%
- Technology Adoption and User Behaviour
Papers in
-
- Digital Marketing and Social Media 23
- Impact of Technology on Adolescents 8
- Marketing 25
- Consumer Retail Behavior Studies 9
- Consumer Behavior in Brand Consumption and Identification 8
- Customer churn and segmentation 6
- Co-authors
- Michael Haenlein (38 shared papers)Francesca Pucciarelli (4 shared papers)Koen Pauwels (1 shared paper)Yubo Chen (1 shared paper)Kay Peters (1 shared paper)Detlef Schoder (4 shared papers)Barak Libai (2 shared papers)Eike B. Kroll (1 shared paper)
- Journals
- Business Horizons (14 papers)The International Journal on Media Management (3 papers)European Management Journal (3 papers)Journal of Management Analytics (2 papers)Journal of Business Research (2 papers)
- Partner nations
- FranceGermanyUnited States
In The Last Decade
Andreas Kaplan
70 papers receiving 19.6k citations
Andreas Kaplan's Hit Papers
Peers
Comparison fields: 5 of 212
- Communication 4.2k
- Information Systems and Management 3.8k
- Marketing 4.1k
- Health Informatics 462
- Sociology and Political Science 11.5k
Countries citing papers authored by Andreas Kaplan
This map shows the geographic impact of Andreas Kaplan's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Andreas Kaplan with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Andreas Kaplan more than expected).
Fields of papers citing papers by Andreas Kaplan
This network shows the impact of papers produced by Andreas Kaplan. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Andreas Kaplan. The network helps show where Andreas Kaplan may publish in the future.
Co-authors
The 25 scholars most cited alongside Andreas Kaplan, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
Showing the 20 most-cited of 80 papers — load more, or switch the sort, to bring in the rest.
| # | Work | ||
|---|---|---|---|
| 1 | Users of the world, unite! The challenges and opportunities of Social Media Hit paper breakdown → | 2009 | 11920 |
| 2 | Siri, Siri, in my hand: Who’s the fairest in the land? On the interpretations, illustrations, and implications of artificial intelligence Hit paper breakdown → | 2018 | 1938 |
| 3 | A Brief History of Artificial Intelligence: On the Past, Present, and Future of Artificial Intelligence Hit paper breakdown → | 2019 | 1591 |
| 4 | A Beginner's Guide to Partial Least Squares Analysis Hit paper breakdown → | 2004 | 1327 |
| 5 | Higher education and the digital revolution: About MOOCs, SPOCs, social media, and the Cookie Monster Hit paper breakdown → | 2016 | 528 |
| 6 | Social Media Metrics — A Framework and Guidelines for Managing Social Media Hit paper breakdown → | 2013 | 463 |
| 7 | Rulers of the world, unite! The challenges and opportunities of artificial intelligence Hit paper breakdown → | 2019 | 441 |
| 8 | Competition and strategy in higher education: Managing complexity and uncertainty Hit paper breakdown → | 2016 | 363 |
| 9 | 2011 | 314 | |
| 10 | 2009 | 298 | |
| 11 | 2011 | 283 | |
| 12 | 2010 | 274 | |
| 13 | Brave New World? On AI and the Management of Customer Relationships Hit paper breakdown → | 2020 | 239 |
| 14 | Examining artificial intelligence (AI) technologies in marketing via a global lens: Current trends and future research opportunities Hit paper breakdown → | 2021 | 177 |
| 15 | 2012 | 167 | |
| 16 | 2006 | 163 | |
| 17 | 2007 | 95 | |
| 18 | 2019 | 94 | |
| 19 | 2006 | 90 | |
| 20 | 2007 | 80 |
About Andreas Kaplan
Andreas Kaplan is a scholar working on Sociology and Political Science, Marketing, Organizational Behavior and Human Resource Management, Artificial Intelligence and Communication, having authored 80 papers that have together received 21.9k indexed citations. Recurring topics across this work include Digital Marketing and Social Media (23 papers), Customer Service Quality and Loyalty (9 papers), Consumer Retail Behavior Studies (9 papers), Impact of Technology on Adolescents (8 papers), AI in Service Interactions (8 papers), Consumer Behavior in Brand Consumption and Identification (8 papers), Technology Adoption and User Behaviour (7 papers) and Customer churn and segmentation (6 papers). The work is most often cited by research in Communication (4.2k citations), Information Systems and Management (3.8k citations), Marketing (4.1k citations), Health Informatics (462 citations) and Sociology and Political Science (11.5k citations). Andreas Kaplan has collaborated with scholars based in France, Germany and United States. Frequent co-authors include Michael Haenlein, Francesca Pucciarelli, Koen Pauwels, Yubo Chen, Kay Peters, Detlef Schoder, Barak Libai, Eike B. Kroll, Yakov Bart and Sonja Gensler. Their work appears in journals such as Business Horizons, The International Journal on Media Management, European Management Journal, Journal of Management Analytics and Journal of Business Research.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.