Randolph E. Bucklin
Impact in
- Marketing top 0.05%
- Consumer Market Behavior and Pricing
- Consumer Behavior in Brand Consumption and Identification
- Consumer Retail Behavior Studies
- Information Systems and Management top 0.2%
- Technology Adoption and User Behaviour
Papers in
- Marketing 50
- Consumer Market Behavior and Pricing 45
- Consumer Behavior in Brand Consumption and Identification 12
- Consumer Retail Behavior Studies 11
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- Innovation Diffusion and Forecasting 10
- Co-authors
- Michael Trusov (7 shared papers)Koen H. Pauwels (4 shared papers)James M. Lattin (5 shared papers)Сунил Гупта (8 shared papers)Catarina Sismeiro (5 shared papers)Oliver J. Rutz (8 shared papers)Anand V. Bodapati (1 shared paper)Sivaramakrishnan Siddarth (6 shared papers)
- Journals
- Journal of Marketing Research (21 papers)Marketing Letters (6 papers)Marketing Science (4 papers)International series in management science/operations research/International series in operations research & management science (2 papers)Journal of Interactive Marketing (2 papers)
- Partner nations
- United StatesUnited KingdomTürkiye
In The Last Decade
Randolph E. Bucklin
58 papers receiving 5.4k citations
Randolph E. Bucklin's Hit Papers
Peers
Comparison fields: 5 of 118
- Marketing 4.0k
- Information Systems and Management 982
- General Decision Sciences 174
- Organizational Behavior and Human Resource Management 851
- Tourism, Leisure and Hospitality Management 127
Countries citing papers authored by Randolph E. Bucklin
This map shows the geographic impact of Randolph E. Bucklin's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Randolph E. Bucklin with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Randolph E. Bucklin more than expected).
Fields of papers citing papers by Randolph E. Bucklin
This network shows the impact of papers produced by Randolph E. Bucklin. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Randolph E. Bucklin. The network helps show where Randolph E. Bucklin may publish in the future.
Co-authors
The 25 scholars most cited alongside Randolph E. Bucklin, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
Showing the 20 most-cited of 59 papers — load more, or switch the sort, to bring in the rest.
| # | Work | ||
|---|---|---|---|
| 1 | Effects of Word-of-Mouth versus Traditional Marketing: Findings from an Internet Social Networking Site Hit paper breakdown → | 2009 | 1749 |
| 2 | Determining Influential Users in Internet Social Networks Hit paper breakdown → | 2010 | 485 |
| 3 | 1989 | 340 | |
| 4 | 2003 | 311 | |
| 5 | 2011 | 259 | |
| 6 | 1992 | 253 | |
| 7 | 1991 | 233 | |
| 8 | 2004 | 218 | |
| 9 | 1989 | 182 | |
| 10 | 1998 | 164 | |
| 11 | 1999 | 155 | |
| 12 | 2014 | 129 | |
| 13 | 2012 | 120 | |
| 14 | 2002 | 116 | |
| 15 | 1992 | 116 | |
| 16 | 1995 | 96 | |
| 17 | 2011 | 90 | |
| 18 | 1999 | 90 | |
| 19 | 1999 | 89 | |
| 20 | 1998 | 78 |
About Randolph E. Bucklin
Randolph E. Bucklin is a scholar working on Marketing, Management Science and Operations Research, Strategy and Management, Economics and Econometrics and Tourism, Leisure and Hospitality Management, having authored 59 papers that have together received 6.0k indexed citations. Recurring topics across this work include Consumer Market Behavior and Pricing (45 papers), Digital Marketing and Social Media (13 papers), Consumer Behavior in Brand Consumption and Identification (12 papers), Digital Platforms and Economics (11 papers), Consumer Retail Behavior Studies (11 papers), Innovation Diffusion and Forecasting (10 papers), Economics of Agriculture and Food Markets (9 papers) and Economic and Environmental Valuation (6 papers). The work is most often cited by research in Marketing (4.0k citations), Information Systems and Management (982 citations), General Decision Sciences (174 citations), Organizational Behavior and Human Resource Management (851 citations) and Tourism, Leisure and Hospitality Management (127 citations). Randolph E. Bucklin has collaborated with scholars based in United States, United Kingdom and Türkiye. Frequent co-authors include Michael Trusov, Koen H. Pauwels, James M. Lattin, Сунил Гупта, Catarina Sismeiro, Oliver J. Rutz, Anand V. Bodapati, Sivaramakrishnan Siddarth, Donald George Morrison and V. Srinivasan. Their work appears in journals such as Journal of Marketing Research, Marketing Letters, Marketing Science, International series in management science/operations research/International series in operations research & management science and Journal of Interactive Marketing.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.