David Godes
Impact in
- Marketing top 0.2%
- Consumer Behavior in Brand Consumption and Identification
- Consumer Market Behavior and Pricing
- Information Systems and Management top 0.2%
- Technology Adoption and User Behaviour
Papers in
-
- Digital Marketing and Social Media 13
- Media Influence and Politics 7
- Marketing 14
- Consumer Market Behavior and Pricing 9
- Consumer Behavior in Brand Consumption and Identification 4
- Co-authors
- Dina Mayzlin (6 shared papers)Chrysanthos Dellarocas (2 shared papers)Sinan Aral (1 shared paper)José Silva (1 shared paper)Andrea C. Wojnicki (2 shared papers)Mengze Shi (1 shared paper)Yubo Chen (1 shared paper)Barak Libai (1 shared paper)
- Journals
- Marketing Science (9 papers)Marketing Letters (2 papers)Management Science (2 papers)Harvard business review (1 paper)Journal of Marketing Research (1 paper)
- Partner nations
- United StatesCanadaFrance
In The Last Decade
David Godes
28 papers receiving 4.4k citations
David Godes's Hit Papers
Peers
Comparison fields: 5 of 93
- Marketing 2.3k
- Information Systems and Management 1.0k
- Communication 673
- Sociology and Political Science 3.6k
- Organizational Behavior and Human Resource Management 744
Countries citing papers authored by David Godes
This map shows the geographic impact of David Godes's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by David Godes with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites David Godes more than expected).
Fields of papers citing papers by David Godes
This network shows the impact of papers produced by David Godes. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by David Godes. The network helps show where David Godes may publish in the future.
Co-authors
The 25 scholars most cited alongside David Godes, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
Showing the 20 most-cited of 31 papers — load more, or switch the sort, to bring in the rest.
| # | Work | ||
|---|---|---|---|
| 1 | Using Online Conversations to Study Word-of-Mouth Communication Hit paper breakdown → | 2004 | 1965 |
| 2 | Firm-Created Word-of-Mouth Communication: Evidence from a Field Test Hit paper breakdown → | 2009 | 624 |
| 3 | Introduction to the Special Issue—Social Media and Business Transformation: A Framework for Research Hit paper breakdown → | 2013 | 556 |
| 4 | 2005 | 431 | |
| 5 | Sequential and Temporal Dynamics of Online Opinion Hit paper breakdown → | 2011 | 345 |
| 6 | 2008 | 165 | |
| 7 | 2008 | 123 | |
| 8 | 2008 | 105 | |
| 9 | 2016 | 62 | |
| 10 | Better sales networks. | 2006 | 56 |
| 11 | 2008 | 55 | |
| 12 | 2010 | 37 | |
| 13 | 2004 | 36 | |
| 14 | 2003 | 31 | |
| 15 | 2013 | 31 | |
| 16 | 2012 | 25 | |
| 17 | 2021 | 24 | |
| 18 | 2018 | 24 | |
| 19 | 2017 | 20 | |
| 20 | 2018 | 12 |
About David Godes
David Godes is a scholar working on Sociology and Political Science, Marketing, Strategy and Management, Statistical and Nonlinear Physics and Management Science and Operations Research, having authored 31 papers that have together received 4.8k indexed citations. Recurring topics across this work include Digital Marketing and Social Media (13 papers), Consumer Market Behavior and Pricing (9 papers), Digital Platforms and Economics (8 papers), Media Influence and Politics (7 papers), Opinion Dynamics and Social Influence (7 papers), Complex Network Analysis Techniques (6 papers), Consumer Behavior in Brand Consumption and Identification (4 papers) and Merger and Competition Analysis (4 papers). The work is most often cited by research in Marketing (2.3k citations), Information Systems and Management (1.0k citations), Communication (673 citations), Sociology and Political Science (3.6k citations) and Organizational Behavior and Human Resource Management (744 citations). David Godes has collaborated with scholars based in United States, Canada and France. Frequent co-authors include Dina Mayzlin, Chrysanthos Dellarocas, Sinan Aral, José Silva, Andrea C. Wojnicki, Mengze Shi, Yubo Chen, Barak Libai, Peeter W.J. Verlegh and Sanjiv Ranjan Das. Their work appears in journals such as Marketing Science, Marketing Letters, Management Science, Harvard business review and Journal of Marketing Research.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.