Paul Farris
Impact in
- Marketing top 0.2%
- Consumer Market Behavior and Pricing
- Consumer Retail Behavior Studies
- Consumer Behavior in Brand Consumption and Identification
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- Customer Service Quality and Loyalty
Papers in
- Marketing 51
- Consumer Market Behavior and Pricing 37
- Consumer Retail Behavior Studies 12
- Consumer Behavior in Brand Consumption and Identification 12
- Co-authors
- Kusum L. Ailawadi (15 shared papers)Norm Borin (5 shared papers)David J. Reibstein (14 shared papers)William L. Wilkie (5 shared papers)James R. Freeland (2 shared papers)Robert D. Buzzell (5 shared papers)Phillip E. Pfeifer (9 shared papers)Tarun Kushwaha (1 shared paper)
- Journals
- Journal of Marketing (11 papers)Journal of Retailing (7 papers)Marketing Science (3 papers)Journal of Advertising Research (3 papers)Decision Sciences (2 papers)
- Partner nations
- United StatesNetherlandsAustralia
In The Last Decade
Paul Farris
87 papers receiving 2.8k citations
Peers
Comparison fields: 5 of 90
- Marketing 2.3k
- Organizational Behavior and Human Resource Management 679
- Tourism, Leisure and Hospitality Management 101
- Strategy and Management 736
- Management Information Systems 430
Countries citing papers authored by Paul Farris
This map shows the geographic impact of Paul Farris's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Paul Farris with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Paul Farris more than expected).
Fields of papers citing papers by Paul Farris
This network shows the impact of papers produced by Paul Farris. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Paul Farris. The network helps show where Paul Farris may publish in the future.
Co-authors
The 25 scholars most cited alongside Paul Farris, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
Showing the 20 most-cited of 95 papers — load more, or switch the sort, to bring in the rest.
| # | Work | ||
|---|---|---|---|
| 1 | 2010 | 351 | |
| 2 | 2017 | 299 | |
| 3 | 1994 | 143 | |
| 4 | 1994 | 141 | |
| 5 | 1975 | 135 | |
| 6 | Marketing Metrics: 50+ Metrics Every Executive Should Master | 2006 | 119 |
| 7 | 1995 | 115 | |
| 8 | 1989 | 113 | |
| 9 | 1995 | 112 | |
| 10 | 1980 | 96 | |
| 11 | 2011 | 90 | |
| 12 | 1998 | 89 | |
| 13 | 1979 | 89 | |
| 14 | 2001 | 82 | |
| 15 | Retail power : monster or mouse? | 1992 | 71 |
| 16 | 1975 | 68 | |
| 17 | 1995 | 63 | |
| 18 | 2001 | 58 | |
| 19 | The Advertising Controversy: Evidence on the Economic Effects of Advertising | 1981 | 57 |
| 20 | Marketing Metrics: The Manager's Guide to Measuring Marketing Performance | 2015 | 53 |
About Paul Farris
Paul Farris is a scholar working on Marketing, Strategy and Management, Economics and Econometrics, Organizational Behavior and Human Resource Management and Management Science and Operations Research, having authored 95 papers that have together received 3.1k indexed citations. Recurring topics across this work include Consumer Market Behavior and Pricing (37 papers), Consumer Retail Behavior Studies (12 papers), Consumer Behavior in Brand Consumption and Identification (12 papers), Merger and Competition Analysis (11 papers), Customer Service Quality and Loyalty (11 papers), Firm Innovation and Growth (8 papers), Management and Marketing Education (6 papers) and Supply Chain and Inventory Management (5 papers). The work is most often cited by research in Marketing (2.3k citations), Organizational Behavior and Human Resource Management (679 citations), Tourism, Leisure and Hospitality Management (101 citations), Strategy and Management (736 citations) and Management Information Systems (430 citations). Paul Farris has collaborated with scholars based in United States, Netherlands and Australia. Frequent co-authors include Kusum L. Ailawadi, Norm Borin, David J. Reibstein, William L. Wilkie, James R. Freeland, Robert D. Buzzell, Phillip E. Pfeifer, Tarun Kushwaha, Thomas J. Steenburgh and Barton A. Weitz. Their work appears in journals such as Journal of Marketing, Journal of Retailing, Marketing Science, Journal of Advertising Research and Decision Sciences.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.