Paul Farris
Impact in
- Marketing top 0.2%
- Consumer Market Behavior and Pricing
- Consumer Retail Behavior Studies
- Consumer Behavior in Brand Consumption and Identification
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- Customer Service Quality and Loyalty
Papers in
- Marketing 55
- Consumer Market Behavior and Pricing 41
- Consumer Behavior in Brand Consumption and Identification 13
- Consumer Retail Behavior Studies 12
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- Merger and Competition Analysis 12
- Firm Innovation and Growth 7
- Co-authors
- Kusum L. Ailawadi (14 shared papers)Norm Borin (5 shared papers)William L. Wilkie (5 shared papers)David J. Reibstein (15 shared papers)Thomas J. Steenburgh (2 shared papers)Barton A. Weitz (2 shared papers)James R. Freeland (2 shared papers)Robert D. Buzzell (5 shared papers)
- Journals
- Journal of Marketing (13 papers)Journal of Retailing (7 papers)Marketing Science (4 papers)Journal of Advertising Research (3 papers)Decision Sciences (2 papers)
- Partner nations
- United StatesNetherlandsGermany
In The Last Decade
Paul Farris
103 papers receiving 3.1k citations
Peers
Comparison fields: 5 of 107
- Marketing 2.5k
- Organizational Behavior and Human Resource Management 806
- Tourism, Leisure and Hospitality Management 99
- Management Information Systems 476
- Strategy and Management 750
Countries citing papers authored by Paul Farris
This map shows the geographic impact of Paul Farris's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Paul Farris with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Paul Farris more than expected).
Fields of papers citing papers by Paul Farris
This network shows the impact of papers produced by Paul Farris. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Paul Farris. The network helps show where Paul Farris may publish in the future.
Co-authors
The 25 scholars most cited alongside Paul Farris, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
Showing the 20 most-cited of 117 papers — load more, or switch the sort, to bring in the rest.
| # | Work | ||
|---|---|---|---|
| 1 | 2010 | 319 | |
| 2 | 2010 | 302 | |
| 3 | 2017 | 270 | |
| 4 | 2009 | 263 | |
| 5 | 1994 | 143 | |
| 6 | 1994 | 135 | |
| 7 | 1975 | 129 | |
| 8 | 1995 | 119 | |
| 9 | 1989 | 111 | |
| 10 | Marketing Metrics: 50+ Metrics Every Executive Should Master | 2006 | 109 |
| 11 | 1995 | 109 | |
| 12 | 1980 | 102 | |
| 13 | 2011 | 92 | |
| 14 | 1998 | 91 | |
| 15 | 1979 | 88 | |
| 16 | Retail power : monster or mouse? | 1992 | 80 |
| 17 | 2001 | 77 | |
| 18 | 1975 | 71 | |
| 19 | 1995 | 59 | |
| 20 | The Advertising Controversy: Evidence on the Economic Effects of Advertising | 1981 | 53 |
About Paul Farris
Paul Farris is a scholar working on Marketing, Economics and Econometrics, Strategy and Management, Management Science and Operations Research and Management Information Systems, having authored 117 papers that have together received 3.5k indexed citations. Recurring topics across this work include Consumer Market Behavior and Pricing (41 papers), Consumer Behavior in Brand Consumption and Identification (13 papers), Merger and Competition Analysis (12 papers), Consumer Retail Behavior Studies (12 papers), Customer Service Quality and Loyalty (9 papers), Innovation Diffusion and Forecasting (8 papers), Management and Marketing Education (7 papers) and Firm Innovation and Growth (7 papers). The work is most often cited by research in Marketing (2.5k citations), Organizational Behavior and Human Resource Management (806 citations), Tourism, Leisure and Hospitality Management (99 citations), Management Information Systems (476 citations) and Strategy and Management (750 citations). Paul Farris has collaborated with scholars based in United States, Netherlands and Germany. Frequent co-authors include Kusum L. Ailawadi, Norm Borin, William L. Wilkie, David J. Reibstein, Thomas J. Steenburgh, Barton A. Weitz, James R. Freeland, Robert D. Buzzell, Phillip E. Pfeifer and Rajkumar Venkatesan. Their work appears in journals such as Journal of Marketing, Journal of Retailing, Marketing Science, Journal of Advertising Research and Decision Sciences.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.