Shuba Srinivasan

About

Shuba Srinivasan is a scholar working on Marketing, Management Science and Operations Research and Economics and Econometrics. According to data from OpenAlex, Shuba Srinivasan has authored 57 papers receiving a total of 3.3k indexed citations (citations by other indexed papers that have themselves been cited), including 37 papers in Marketing, 19 papers in Management Science and Operations Research and 15 papers in Economics and Econometrics. Recurrent topics in Shuba Srinivasan’s work include Consumer Market Behavior and Pricing (28 papers), Innovation Diffusion and Forecasting (18 papers) and Consumer Behavior in Brand Consumption and Identification (11 papers). Shuba Srinivasan is often cited by papers focused on Consumer Market Behavior and Pricing (28 papers), Innovation Diffusion and Forecasting (18 papers) and Consumer Behavior in Brand Consumption and Identification (11 papers). Shuba Srinivasan collaborates with scholars based in United States, Canada and Türkiye. Shuba Srinivasan's co-authors include Koen Pauwels, Dominique M. Hanssens, Jorge Silva‐Risso, Marc Vanhuele, Marnik G. Dekimpe, Chrysanthos Dellarocas, Nachiketa Sahoo, Oliver J. Rutz, Vincent R. Nijs and Philip Hans Franses and has published in prestigious journals such as Journal of Marketing, Management Science and Journal of Marketing Research.

In The Last Decade

Co-authorship network of co-authors of Shuba Srinivasan i

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Fields of papers citing papers by Shuba Srinivasan

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Shuba Srinivasan. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Shuba Srinivasan. The network helps show where Shuba Srinivasan may publish in the future.

Countries citing papers authored by Shuba Srinivasan

Since Specialization

Citations

This map shows the geographic impact of Shuba Srinivasan's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Shuba Srinivasan with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Shuba Srinivasan more than expected).

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar’s output or impact.

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