Robert D. Buzzell
Impact in
- Marketing top 1%
- Consumer Market Behavior and Pricing
- Consumer Behavior in Brand Consumption and Identification
- Strategy and Management top 1%
- Innovation and Knowledge Management
- Business Strategy and Innovation
Papers in
-
- Corporate Governance and Management 5
- Innovation and Knowledge Management 3
-
- Firm Innovation and Growth 6
- Co-authors
- Dae Ryun Chang (2 shared papers)Lynn W. Phillips (2 shared papers)Bradley T. Gale (9 shared papers)Frederik D. Wiersema (3 shared papers)Paul Farris (5 shared papers)Vijay Mahajan (2 shared papers)Subhash Sharma (2 shared papers)John A. Quelch (7 shared papers)
- Journals
- Journal of Marketing (20 papers)Journal of Marketing Research (7 papers)Strategic Management Journal (2 papers)Harvard business review (1 paper)Journal of Business Research (1 paper)
- Partner nations
- United StatesGermanyChile
In The Last Decade
Robert D. Buzzell
55 papers receiving 2.1k citations
Robert D. Buzzell's Hit Papers
Peers
Comparison fields: 5 of 92
- Marketing 918
- Strategy and Management 1.2k
- Organizational Behavior and Human Resource Management 605
- Management Information Systems 507
- Tourism, Leisure and Hospitality Management 81
Countries citing papers authored by Robert D. Buzzell
This map shows the geographic impact of Robert D. Buzzell's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Robert D. Buzzell with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Robert D. Buzzell more than expected).
Fields of papers citing papers by Robert D. Buzzell
This network shows the impact of papers produced by Robert D. Buzzell. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Robert D. Buzzell. The network helps show where Robert D. Buzzell may publish in the future.
Co-authors
The 25 scholars most cited alongside Robert D. Buzzell, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
Showing the 20 most-cited of 71 papers — load more, or switch the sort, to bring in the rest.
| # | Work | ||
|---|---|---|---|
| 1 | Product Quality, Cost Position and Business Performance: A Test of Some Key Hypotheses Hit paper breakdown → | 1983 | 655 |
| 2 | 1983 | 231 | |
| 3 | 1989 | 140 | |
| 4 | 1981 | 132 | |
| 5 | 1993 | 121 | |
| 6 | 1989 | 120 | |
| 7 | The Costly Bargain of Trade Promotion | 1990 | 101 |
| 8 | 1979 | 92 | |
| 9 | Marketing in an electronic age | 1985 | 91 |
| 10 | 2002 | 74 | |
| 11 | 1962 | 73 | |
| 12 | 1981 | 70 | |
| 13 | 1993 | 61 | |
| 14 | Successful share-building strategies Stratégies réussies de conquête de part de marché | 1981 | 56 |
| 15 | Mathematical models and marketing management | 1964 | 50 |
| 16 | 1979 | 48 | |
| 17 | Product innovation in food processing, 1954-1964 | 1968 | 46 |
| 18 | 1981 | 43 | |
| 19 | 1990 | 36 | |
| 20 | 1964 | 34 |
About Robert D. Buzzell
Robert D. Buzzell is a scholar working on Strategy and Management, Economics and Econometrics, Marketing, Management of Technology and Innovation and Management Science and Operations Research, having authored 71 papers that have together received 2.6k indexed citations. Recurring topics across this work include Firm Innovation and Growth (6 papers), Corporate Governance and Management (5 papers), Consumer Market Behavior and Pricing (5 papers), Management and Marketing Education (4 papers), Innovation and Knowledge Management (3 papers), Innovation Diffusion and Forecasting (3 papers), Marketing and Advertising Strategies (3 papers) and Employment, Labor, and Gender Studies (2 papers). The work is most often cited by research in Marketing (918 citations), Strategy and Management (1.2k citations), Organizational Behavior and Human Resource Management (605 citations), Management Information Systems (507 citations) and Tourism, Leisure and Hospitality Management (81 citations). Robert D. Buzzell has collaborated with scholars based in United States, Germany and Chile. Frequent co-authors include Dae Ryun Chang, Lynn W. Phillips, Bradley T. Gale, Frederik D. Wiersema, Paul Farris, Vijay Mahajan, Subhash Sharma, John A. Quelch, Walter J. Salmon and Mark R. Greene. Their work appears in journals such as Journal of Marketing, Journal of Marketing Research, Strategic Management Journal, Harvard business review and Journal of Business Research.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.