William L. Wilkie

74 papers and 3.9k indexed citations i.

About

William L. Wilkie is a scholar working on Marketing, Organizational Behavior and Human Resource Management and Management of Technology and Innovation. According to data from OpenAlex, William L. Wilkie has authored 74 papers receiving a total of 3.9k indexed citations (citations by other indexed papers that have themselves been cited), including 28 papers in Marketing, 14 papers in Organizational Behavior and Human Resource Management and 11 papers in Management of Technology and Innovation. Recurrent topics in William L. Wilkie’s work include Consumer Behavior in Brand Consumption and Identification (20 papers), Management and Marketing Education (11 papers) and Customer Service Quality and Loyalty (10 papers). William L. Wilkie is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (20 papers), Management and Marketing Education (11 papers) and Customer Service Quality and Loyalty (10 papers). William L. Wilkie collaborates with scholars based in United States, United Kingdom and The Netherlands. William L. Wilkie's co-authors include Elizabeth S. Moore, Edgar A. Pessemier, Peter R. Dickson, Joel E. Urbany, Michael L. Ray, Richard J. Lutz, Paul Farris, Frank M. Bass, Gregory T. Gundlach and David M. Gardner and has published in prestigious journals such as Journal of Marketing, Journal of Marketing Research and Journal of Consumer Research.

In The Last Decade

Co-authorship network of co-authors of William L. Wilkie i

Fields of papers citing papers by William L. Wilkie

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by William L. Wilkie. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by William L. Wilkie. The network helps show where William L. Wilkie may publish in the future.

Countries citing papers authored by William L. Wilkie

Since Specialization
Citations

This map shows the geographic impact of William L. Wilkie's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by William L. Wilkie with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites William L. Wilkie more than expected).

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar’s output or impact.

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