Norm Borin

18 papers and 1.7k indexed citations i.

About

Norm Borin is a scholar working on Marketing, Strategy and Management and Management of Technology and Innovation. According to data from OpenAlex, Norm Borin has authored 18 papers receiving a total of 1.7k indexed citations (citations by other indexed papers that have themselves been cited), including 12 papers in Marketing, 6 papers in Strategy and Management and 5 papers in Management of Technology and Innovation. Recurrent topics in Norm Borin’s work include Consumer Market Behavior and Pricing (6 papers), Management and Marketing Education (5 papers) and Consumer Behavior in Brand Consumption and Identification (4 papers). Norm Borin is often cited by papers focused on Consumer Market Behavior and Pricing (6 papers), Management and Marketing Education (5 papers) and Consumer Behavior in Brand Consumption and Identification (4 papers). Norm Borin collaborates with scholars based in United States. Norm Borin's co-authors include R. Krishnan, Dhruv Grewal, Julie Baker, Paul Farris, James R. Freeland, Joan Lindsey‐Mullikin, Kusum L. Ailawadi, Lynn E. Metcalf, Gail Tom and Brian C. Tîetje and has published in prestigious journals such as Journal of Retailing, Decision Sciences and Business Horizons.

In The Last Decade

Co-authorship network of co-authors of Norm Borin i

Fields of papers citing papers by Norm Borin

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Norm Borin. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Norm Borin. The network helps show where Norm Borin may publish in the future.

Countries citing papers authored by Norm Borin

Since Specialization
Citations

This map shows the geographic impact of Norm Borin's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Norm Borin with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Norm Borin more than expected).

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar’s output or impact.

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