Journal of Advertising Research

1.6k papers and 58.2k indexed citations i.

About

The 1.6k papers published in Journal of Advertising Research in the last decades have received a total of 58.2k indexed citations. Papers published in Journal of Advertising Research usually cover Marketing (828 papers), Sociology and Political Science (584 papers) and Gender Studies (133 papers) specifically the topics of Consumer Behavior in Brand Consumption and Identification (636 papers), Digital Marketing and Social Media (458 papers) and Consumer Market Behavior and Pricing (226 papers). The most active scholars publishing in Journal of Advertising Research are Peter M. Chisnall, Roobina Ohanian, Robert H. Ducoffe, Thomas J. Reynolds, Pradeep K. Korgaonkar, William D. Wells, Naveen Donthu, Jonathan A. Gutman, Jon D. Morris and Joseph T. Plummer.

In The Last Decade

Fields of papers published in Journal of Advertising Research

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers published in Journal of Advertising Research. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers published in Journal of Advertising Research.

Countries where authors publish in Journal of Advertising Research

Since Specialization
Citations

This map shows the geographic impact of research published in Journal of Advertising Research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by papers published in Journal of Advertising Research with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Journal of Advertising Research more than expected).

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar’s output or impact.

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