Journal of Advertising Research
About
The 1.6k papers published in Journal of Advertising Research in the last decades have received a total of 58.2k indexed citations.
Papers published in Journal of Advertising Research usually cover Marketing (828 papers), Sociology and Political Science (584 papers) and Gender Studies (133 papers) specifically the topics of Consumer Behavior in Brand Consumption and Identification (636 papers), Digital Marketing and Social Media (458 papers) and Consumer Market Behavior and Pricing (226 papers). The most active scholars publishing in Journal of Advertising Research are Peter M. Chisnall, Roobina Ohanian, Robert H. Ducoffe, Thomas J. Reynolds, Pradeep K. Korgaonkar, William D. Wells, Naveen Donthu, Jonathan A. Gutman, Jon D. Morris and Joseph T. Plummer.
In The Last Decade
Fields of papers published in Journal of Advertising Research
Since SpecializationEngineeringComputer SciencePhysics and AstronomyMathematicsEarth and Planetary SciencesEnergyEnvironmental ScienceMaterials ScienceChemical EngineeringChemistryAgricultural and Biological SciencesVeterinaryDecision SciencesArts and HumanitiesBusiness, Management and AccountingSocial SciencesPsychologyEconomics, Econometrics and FinanceHealth ProfessionsDentistryMedicineBiochemistry, Genetics and Molecular BiologyNeuroscienceNursingImmunology and MicrobiologyPharmacology, Toxicology and Pharmaceutics
This network shows the specialization of papers published in Journal of Advertising Research. Nodes represent fields, and links connect fields that are likely to share authors.
Countries where authors publish in Journal of Advertising Research
Since SpecializationTotal citations of papers
This map shows the geographic distribution of research published in Journal of Advertising Research. It shows the number of citations received by papers published by authors working in each country. You can also color the map by specialization and compare the number of papers published in Journal of Advertising Research with the expected number of papers based on a country's size and research output (numbers larger than one mean the country's share of papers is larger than expected).
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