Howard Marmorstein
Impact in
- Marketing top 0.5%
- Consumer Behavior in Brand Consumption and Identification
- Consumer Market Behavior and Pricing
- Consumer Retail Behavior Studies
- General Decision Sciences top 1%
- Decision-Making and Behavioral Economics
Papers in
- Marketing 18
- Consumer Behavior in Brand Consumption and Identification 9
- Consumer Retail Behavior Studies 9
- Consumer Market Behavior and Pricing 6
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- Customer Service Quality and Loyalty 12
- Co-authors
- Dhruv Grewal (7 shared papers)Jerry B. Gotlieb (2 shared papers)Michael F. Weigold (1 shared paper)John Lynch (1 shared paper)Dan Sarel (15 shared papers)Joseph W. Alba (4 shared papers)Arun Sharma (3 shared papers)Raymond P. H. Fishe (1 shared paper)
- Journals
- Journal of Consumer Research (6 papers)Journal of Marketing Research (2 papers)Journal of Business and Psychology (2 papers)Journal of Services Marketing (2 papers)Journal of the Operational Research Society (1 paper)
- Partner nations
- United StatesLatviaCanada
In The Last Decade
Howard Marmorstein
33 papers receiving 2.0k citations
Howard Marmorstein's Hit Papers
Peers
Comparison fields: 5 of 95
- Marketing 1.5k
- General Decision Sciences 261
- Information Systems and Management 408
- Organizational Behavior and Human Resource Management 581
- Applied Psychology 132
Countries citing papers authored by Howard Marmorstein
This map shows the geographic impact of Howard Marmorstein's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Howard Marmorstein with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Howard Marmorstein more than expected).
Fields of papers citing papers by Howard Marmorstein
This network shows the impact of papers produced by Howard Marmorstein. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Howard Marmorstein. The network helps show where Howard Marmorstein may publish in the future.
Co-authors
The 19 scholars most cited alongside Howard Marmorstein, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
Showing the 20 most-cited of 34 papers — load more, or switch the sort, to bring in the rest.
| # | Work | ||
|---|---|---|---|
| 1 | The Moderating Effects of Message Framing and Source Credibility on the Price-Perceived Risk Relationship Hit paper breakdown → | 1994 | 600 |
| 2 | 1988 | 390 | |
| 3 | 1987 | 192 | |
| 4 | 1996 | 187 | |
| 5 | 1992 | 166 | |
| 6 | 1994 | 125 | |
| 7 | 2012 | 110 | |
| 8 | 2003 | 91 | |
| 9 | 1990 | 58 | |
| 10 | 1998 | 39 | |
| 11 | 1990 | 37 | |
| 12 | 1992 | 30 | |
| 13 | 2004 | 27 | |
| 14 | 1995 | 27 | |
| 15 | 2001 | 26 | |
| 16 | 2012 | 22 | |
| 17 | 2001 | 14 | |
| 18 | 2006 | 13 | |
| 19 | 2000 | 13 | |
| 20 | 2003 | 13 |
About Howard Marmorstein
Howard Marmorstein is a scholar working on Marketing, Organizational Behavior and Human Resource Management, Economics and Econometrics, Strategy and Management and Information Systems and Management, having authored 34 papers that have together received 2.2k indexed citations. Recurring topics across this work include Customer Service Quality and Loyalty (12 papers), Consumer Behavior in Brand Consumption and Identification (9 papers), Consumer Retail Behavior Studies (9 papers), Technology Adoption and User Behaviour (6 papers), Consumer Market Behavior and Pricing (6 papers), Economic and Environmental Valuation (4 papers), Digital Platforms and Economics (4 papers) and Decision-Making and Behavioral Economics (3 papers). The work is most often cited by research in Marketing (1.5k citations), General Decision Sciences (261 citations), Information Systems and Management (408 citations), Organizational Behavior and Human Resource Management (581 citations) and Applied Psychology (132 citations). Howard Marmorstein has collaborated with scholars based in United States, Latvia and Canada. Frequent co-authors include Dhruv Grewal, Jerry B. Gotlieb, Michael F. Weigold, John Lynch, Dan Sarel, Joseph W. Alba, Arun Sharma, Raymond P. H. Fishe, Douglas M. Lambert and Haipeng Chen. Their work appears in journals such as Journal of Consumer Research, Journal of Marketing Research, Journal of Business and Psychology, Journal of Services Marketing and Journal of the Operational Research Society.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.