Haipeng Chen

59 papers and 1.3k indexed citations i.

Haipeng Chen has authored 59 papers that have received a total of 1.3k indexed citations. This includes 39 papers in Marketing, 18 papers in Economics and Econometrics and 13 papers in General Decision Sciences. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (21 papers), Consumer Market Behavior and Pricing (21 papers) and Decision-Making and Behavioral Economics (13 papers). Haipeng Chen is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (21 papers), Consumer Market Behavior and Pricing (21 papers) and Decision-Making and Behavioral Economics (13 papers) and collaborates with scholars based in United States, China and Israel. Haipeng Chen's co-authors include Daniel Lévy, Mark Bergen, Sourav Ray, Akshay R. Rao and Jiuchang Wei and has published in prestigious journals such as Journal of Marketing, Strategic Management Journal and Management Science.