Mark Heitmann
Impact in
- Marketing top 0.5%
- Consumer Behavior in Brand Consumption and Identification
- Consumer Market Behavior and Pricing
- Consumer Retail Behavior Studies
- General Decision Sciences top 2%
- Decision-Making and Behavioral Economics
Papers in
- Marketing 47
- Consumer Behavior in Brand Consumption and Identification 26
- Consumer Market Behavior and Pricing 23
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- Corporate Governance and Management 11
- Co-authors
- Andreas Herrmann (34 shared papers)Christina Schamp (10 shared papers)Donald R. Lehmann (3 shared papers)Jochen Hartmann (8 shared papers)Florian Stahl (4 shared papers)Scott A. Neslin (1 shared paper)Torsten Tomczak (6 shared papers)Sven Henkel (4 shared papers)
- Journals
- Journal of Marketing Research (6 papers)International Journal of Research in Marketing (4 papers)Journal of Marketing (2 papers)Psychology and Marketing (2 papers)Journal of Business Economics (2 papers)
- Partner nations
- GermanySwitzerlandUnited States
In The Last Decade
Mark Heitmann
65 papers receiving 2.2k citations
Mark Heitmann's Hit Papers
Peers
Comparison fields: 5 of 110
- Marketing 1.1k
- General Decision Sciences 141
- Organizational Behavior and Human Resource Management 473
- Information Systems and Management 214
- Applied Psychology 97
Countries citing papers authored by Mark Heitmann
This map shows the geographic impact of Mark Heitmann's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Mark Heitmann with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Mark Heitmann more than expected).
Fields of papers citing papers by Mark Heitmann
This network shows the impact of papers produced by Mark Heitmann. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Mark Heitmann. The network helps show where Mark Heitmann may publish in the future.
Co-authors
The 25 scholars most cited alongside Mark Heitmann, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
Showing the 20 most-cited of 77 papers — load more, or switch the sort, to bring in the rest.
| # | Work | ||
|---|---|---|---|
| 1 | Comparing automated text classification methods Hit paper breakdown → | 2018 | 309 |
| 2 | 2007 | 289 | |
| 3 | 2012 | 262 | |
| 4 | More than a Feeling: Accuracy and Application of Sentiment Analysis Hit paper breakdown → | 2022 | 181 |
| 5 | 2007 | 167 | |
| 6 | 2010 | 159 | |
| 7 | 2021 | 118 | |
| 8 | Nudge Your Customers Toward Better Choices | 2008 | 111 |
| 9 | 2008 | 64 | |
| 10 | 2022 | 57 | |
| 11 | 2019 | 50 | |
| 12 | 2020 | 50 | |
| 13 | 2009 | 47 | |
| 14 | 2020 | 47 | |
| 15 | 2017 | 34 | |
| 16 | 2002 | 33 | |
| 17 | Self-Congruity: Antecedents and Consequences | 2007 | 26 |
| 18 | 2003 | 25 | |
| 19 | 2006 | 23 | |
| 20 | 2002 | 23 |
About Mark Heitmann
Mark Heitmann is a scholar working on Marketing, Strategy and Management, Sociology and Political Science, Management of Technology and Innovation and Organizational Behavior and Human Resource Management, having authored 77 papers that have together received 2.4k indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (26 papers), Consumer Market Behavior and Pricing (23 papers), Digital Marketing and Social Media (13 papers), Customer Service Quality and Loyalty (12 papers), Corporate Governance and Management (11 papers), Digital Innovation in Industries (9 papers), Decision-Making and Behavioral Economics (6 papers) and Cognitive and psychological constructs research (5 papers). The work is most often cited by research in Marketing (1.1k citations), General Decision Sciences (141 citations), Organizational Behavior and Human Resource Management (473 citations), Information Systems and Management (214 citations) and Applied Psychology (97 citations). Mark Heitmann has collaborated with scholars based in Germany, Switzerland and United States. Frequent co-authors include Andreas Herrmann, Christina Schamp, Donald R. Lehmann, Jochen Hartmann, Florian Stahl, Scott A. Neslin, Torsten Tomczak, Sven Henkel, Jonathan Levav and Sheena S. Iyengar. Their work appears in journals such as Journal of Marketing Research, International Journal of Research in Marketing, Journal of Marketing, Psychology and Marketing and Journal of Business Economics.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.