Eric Greenleaf
Impact in
- Marketing top 0.5%
- Consumer Market Behavior and Pricing
- Consumer Behavior in Brand Consumption and Identification
- Consumer Retail Behavior Studies
- General Decision Sciences top 1%
- Decision-Making and Behavioral Economics
Papers in
- Marketing 22
- Consumer Market Behavior and Pricing 16
- Consumer Behavior in Brand Consumption and Identification 6
-
- Auction Theory and Applications 12
- Co-authors
- Vicki G. Morwitz (8 shared papers)Eric J. Johnson (5 shared papers)Donald R. Lehmann (2 shared papers)Priya Raghubir (3 shared papers)Morris B. Holbrook (3 shared papers)Robert W. Chestnut (1 shared paper)Terence A. Oliva (1 shared paper)Michael H. Rothkopf (5 shared papers)
- Journals
- Marketing Letters (5 papers)Journal of Marketing Research (5 papers)Psychotherapy (3 papers)Journal of Marketing (3 papers)Management Science (3 papers)
- Partner nations
- United StatesCanadaNetherlands
In The Last Decade
Eric Greenleaf
40 papers receiving 2.5k citations
Peers
Comparison fields: 5 of 116
- Marketing 1.7k
- General Decision Sciences 325
- Tourism, Leisure and Hospitality Management 70
- Management Science and Operations Research 557
- Organizational Behavior and Human Resource Management 412
Countries citing papers authored by Eric Greenleaf
This map shows the geographic impact of Eric Greenleaf's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Eric Greenleaf with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Eric Greenleaf more than expected).
Fields of papers citing papers by Eric Greenleaf
This network shows the impact of papers produced by Eric Greenleaf. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Eric Greenleaf. The network helps show where Eric Greenleaf may publish in the future.
Co-authors
The 25 scholars most cited alongside Eric Greenleaf, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
Showing the 20 most-cited of 42 papers — load more, or switch the sort, to bring in the rest.
| # | Work | ||
|---|---|---|---|
| 1 | 1984 | 436 | |
| 2 | 1995 | 311 | |
| 3 | 1998 | 308 | |
| 4 | 1992 | 282 | |
| 5 | 1995 | 254 | |
| 6 | 1992 | 175 | |
| 7 | 1998 | 149 | |
| 8 | 2006 | 149 | |
| 9 | 2006 | 94 | |
| 10 | Divide and Prosper: Consumers' Reaction to Partitioned Prices | 1998 | 91 |
| 11 | 1992 | 86 | |
| 12 | 2015 | 85 | |
| 13 | 2000 | 55 | |
| 14 | 2002 | 48 | |
| 15 | 2004 | 39 | |
| 16 | 2005 | 36 | |
| 17 | 2008 | 36 | |
| 18 | 1989 | 25 | |
| 19 | 1993 | 22 | |
| 20 | 2015 | 20 |
About Eric Greenleaf
Eric Greenleaf is a scholar working on Marketing, Management Science and Operations Research, Safety Research, Strategy and Management and Cognitive Neuroscience, having authored 42 papers that have together received 2.8k indexed citations. Recurring topics across this work include Consumer Market Behavior and Pricing (16 papers), Auction Theory and Applications (12 papers), Experimental Behavioral Economics Studies (7 papers), Consumer Behavior in Brand Consumption and Identification (6 papers), Digital Platforms and Economics (5 papers), Decision-Making and Behavioral Economics (5 papers), Color perception and design (3 papers) and Supply Chain and Inventory Management (3 papers). The work is most often cited by research in Marketing (1.7k citations), General Decision Sciences (325 citations), Tourism, Leisure and Hospitality Management (70 citations), Management Science and Operations Research (557 citations) and Organizational Behavior and Human Resource Management (412 citations). Eric Greenleaf has collaborated with scholars based in United States, Canada and Netherlands. Frequent co-authors include Vicki G. Morwitz, Eric J. Johnson, Donald R. Lehmann, Priya Raghubir, Morris B. Holbrook, Robert W. Chestnut, Terence A. Oliva, Michael H. Rothkopf, James C. Cox and Robert M. Schindler. Their work appears in journals such as Marketing Letters, Journal of Marketing Research, Psychotherapy, Journal of Marketing and Management Science.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.