Amitava Chattopadhyay

70 papers and 3.7k indexed citations i.

Amitava Chattopadhyay has authored 70 papers that have received a total of 3.7k indexed citations. This includes 34 papers in Marketing, 26 papers in Sociology and Political Science and 14 papers in Social Psychology. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (31 papers), Digital Marketing and Social Media (14 papers) and Color perception and design (8 papers). Amitava Chattopadhyay is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (31 papers), Digital Marketing and Social Media (14 papers) and Color perception and design (8 papers) and collaborates with scholars based in Canada, United States and France. Amitava Chattopadhyay's co-authors include Gerald J. Gorn, Darren W. Dahl, Joseph W. Alba, Prakash Nedungadi and Dipankar Chakravarti and has published in prestigious journals such as Journal of Marketing, Management Science and Journal of Marketing Research.