Walfried M. Lassar

About

Walfried M. Lassar is a scholar working on Marketing, Organizational Behavior and Human Resource Management and Sociology and Political Science. According to data from OpenAlex, Walfried M. Lassar has authored 31 papers receiving a total of 3.2k indexed citations (citations by other indexed papers that have themselves been cited), including 17 papers in Marketing, 16 papers in Organizational Behavior and Human Resource Management and 13 papers in Sociology and Political Science. Recurrent topics in Walfried M. Lassar’s work include Customer Service Quality and Loyalty (16 papers), Digital Marketing and Social Media (9 papers) and Consumer Behavior in Brand Consumption and Identification (9 papers). Walfried M. Lassar is often cited by papers focused on Customer Service Quality and Loyalty (16 papers), Digital Marketing and Social Media (9 papers) and Consumer Behavior in Brand Consumption and Identification (9 papers). Walfried M. Lassar collaborates with scholars based in United States, Australia and India. Walfried M. Lassar's co-authors include Banwari Mittal, Arun Sharma, Chris Manolis, Sanjit Kumar Roy, Robert D. Winsor, Gary L. Frazier, Jeffrey L. Kerr, Vaibhav Shekhar, Tom Chen and Gul T. Butaney and has published in prestigious journals such as Strategic Management Journal, Journal of Marketing and Journal of Business Research.

In The Last Decade

Co-authorship network of co-authors of Walfried M. Lassar i

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Fields of papers citing papers by Walfried M. Lassar

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Walfried M. Lassar. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Walfried M. Lassar. The network helps show where Walfried M. Lassar may publish in the future.

Countries citing papers authored by Walfried M. Lassar

Since Specialization

Citations

This map shows the geographic impact of Walfried M. Lassar's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Walfried M. Lassar with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Walfried M. Lassar more than expected).

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar’s output or impact.

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