Prakash Nedungadi

16 papers and 2.1k indexed citations i.

Prakash Nedungadi has authored 16 papers that have received a total of 2.1k indexed citations. This includes 10 papers in Marketing, 5 papers in Sociology and Political Science and 3 papers in Economics and Econometrics. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (8 papers), Digital Marketing and Social Media (4 papers) and Consumer Market Behavior and Pricing (3 papers). Prakash Nedungadi is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (8 papers), Digital Marketing and Social Media (4 papers) and Consumer Market Behavior and Pricing (3 papers) and collaborates with scholars based in United States, Canada and France. Prakash Nedungadi's co-authors include Amitava Chattopadhyay, J. Wesley Hutchinson, Allan D. Shocker, George S. Day and Moshe Ben‐Akiva and has published in prestigious journals such as Journal of Marketing, Journal of Consumer Research and International Journal of Research in Marketing.