Steve Hoeffler
Impact in
- Marketing top 0.5%
- Consumer Behavior in Brand Consumption and Identification
- Environmental Sustainability in Business
- General Decision Sciences top 2%
- Decision-Making and Behavioral Economics
Papers in
- Marketing 13
- Consumer Behavior in Brand Consumption and Identification 10
- Environmental Sustainability in Business 4
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- Decision-Making and Behavioral Economics 7
- Co-authors
- Kevin Lane Keller (5 shared papers)Dan Ariely (3 shared papers)Darren W. Dahl (4 shared papers)Min Zhao (4 shared papers)Paul N. Bloom (2 shared papers)Gal Zauberman (2 shared papers)Min Zhao (3 shared papers)Selin A. Malkoc (2 shared papers)
- Journals
- Journal of Product Innovation Management (5 papers)Journal of Marketing Research (4 papers)Journal of Consumer Psychology (4 papers)Journal of Public Policy & Marketing (2 papers)Journal of Brand Management (1 paper)
- Partner nations
- United StatesCanadaSwitzerland
In The Last Decade
Steve Hoeffler
25 papers receiving 2.1k citations
Peers
Comparison fields: 5 of 100
- Marketing 1.5k
- General Decision Sciences 162
- Applied Psychology 221
- Organizational Behavior and Human Resource Management 446
- Information Systems and Management 264
Countries citing papers authored by Steve Hoeffler
This map shows the geographic impact of Steve Hoeffler's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Steve Hoeffler with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Steve Hoeffler more than expected).
Fields of papers citing papers by Steve Hoeffler
This network shows the impact of papers produced by Steve Hoeffler. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Steve Hoeffler. The network helps show where Steve Hoeffler may publish in the future.
Co-authors
The 17 scholars most cited alongside Steve Hoeffler, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
Showing the 20 most-cited of 25 papers — load more, or switch the sort, to bring in the rest.
| # | Work | ||
|---|---|---|---|
| 1 | 2002 | 679 | |
| 2 | 2003 | 412 | |
| 3 | 2003 | 403 | |
| 4 | 1999 | 198 | |
| 5 | 2011 | 121 | |
| 6 | 2004 | 114 | |
| 7 | How social-cause marketing affects consumer perceptions | 2006 | 95 |
| 8 | 2010 | 57 | |
| 9 | 2014 | 52 | |
| 10 | 2012 | 48 | |
| 11 | 2012 | 38 | |
| 12 | 2006 | 34 | |
| 13 | 2013 | 29 | |
| 14 | 2018 | 28 | |
| 15 | 2013 | 18 | |
| 16 | 2022 | 12 | |
| 17 | 2016 | 9 | |
| 18 | 2007 | 8 | |
| 19 | 2021 | 7 | |
| 20 | 2005 | 3 |
About Steve Hoeffler
Steve Hoeffler is a scholar working on Marketing, General Decision Sciences, Social Psychology, Applied Psychology and Information Systems and Management, having authored 25 papers that have together received 2.4k indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (10 papers), Decision-Making and Behavioral Economics (7 papers), Economic and Environmental Valuation (4 papers), Digital Marketing and Social Media (4 papers), Environmental Sustainability in Business (4 papers), Behavioral Health and Interventions (3 papers), Advanced Text Analysis Techniques (3 papers) and Technology Adoption and User Behaviour (3 papers). The work is most often cited by research in Marketing (1.5k citations), General Decision Sciences (162 citations), Applied Psychology (221 citations), Organizational Behavior and Human Resource Management (446 citations) and Information Systems and Management (264 citations). Steve Hoeffler has collaborated with scholars based in United States, Canada and Switzerland. Frequent co-authors include Kevin Lane Keller, Dan Ariely, Darren W. Dahl, Min Zhao, Paul N. Bloom, Gal Zauberman, Min Zhao, Selin A. Malkoc, William M. Hedgcock and Dawn Iacobucci. Their work appears in journals such as Journal of Product Innovation Management, Journal of Marketing Research, Journal of Consumer Psychology, Journal of Public Policy & Marketing and Journal of Brand Management.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.