Jerry C. Olson
Impact in
- Marketing top 0.02%
- Consumer Behavior in Brand Consumption and Identification
- Consumer Retail Behavior Studies
- Consumer Market Behavior and Pricing
Papers in
- Marketing 19
- Consumer Behavior in Brand Consumption and Identification 14
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- Cognitive and psychological constructs research 7
- Cultural Differences and Values 4
- Co-authors
- Andrew A. Mitchell (5 shared papers)J. Paul Peter (15 shared papers)Richard L. Celsi (5 shared papers)Jacob Jacoby (5 shared papers)Philip A. Dover (8 shared papers)Beth Ann Walker (5 shared papers)Thomas J. Reynolds (4 shared papers)Glenn L. Christensen (3 shared papers)
- Journals
- Journal of Marketing Research (4 papers)Journal of Applied Psychology (3 papers)Journal of Business Research (3 papers)Journal of Consumer Research (3 papers)Journal of Marketing (3 papers)
- Partner nations
- United StatesUnited KingdomCanada
In The Last Decade
Jerry C. Olson
66 papers receiving 8.7k citations
Jerry C. Olson's Hit Papers
Peers
Comparison fields: 5 of 141
- Marketing 6.5k
- Tourism, Leisure and Hospitality Management 557
- Organizational Behavior and Human Resource Management 2.3k
- Information Systems and Management 1.1k
- Applied Psychology 492
Countries citing papers authored by Jerry C. Olson
This map shows the geographic impact of Jerry C. Olson's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Jerry C. Olson with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Jerry C. Olson more than expected).
Fields of papers citing papers by Jerry C. Olson
This network shows the impact of papers produced by Jerry C. Olson. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Jerry C. Olson. The network helps show where Jerry C. Olson may publish in the future.
Co-authors
The 22 scholars most cited alongside Jerry C. Olson, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
Showing the 20 most-cited of 70 papers — load more, or switch the sort, to bring in the rest.
| # | Work | ||
|---|---|---|---|
| 1 | The Role of Involvement in Attention and Comprehension Processes Hit paper breakdown → | 1988 | 1599 |
| 2 | Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude? Hit paper breakdown → | 1981 | 1198 |
| 3 | Consumer Behavior and Marketing Strategy Hit paper breakdown → | 1990 | 1180 |
| 4 | Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude? Hit paper breakdown → | 1981 | 836 |
| 5 | Cue Utilization in the Quality Perception Process Hit paper breakdown → | 1972 | 624 |
| 6 | Price, brand name, and product composition characteristics as determinants of perceived quality. Hit paper breakdown → | 1971 | 503 |
| 7 | 1979 | 420 | |
| 8 | Perceived quality : how consumers view stores and merchandise | 1985 | 366 |
| 9 | 2000 | 273 | |
| 10 | Consumer behaviour and marketing strategy | 1999 | 271 |
| 11 | 1991 | 257 | |
| 12 | 1983 | 229 | |
| 13 | 2002 | 211 | |
| 14 | 2001 | 180 | |
| 15 | Consumer behavior : marketing strategy perspectives | 1987 | 160 |
| 16 | Advertising and consumer psychology | 1986 | 142 |
| 17 | Consumer behavior & marketing strategy | 2010 | 137 |
| 18 | Toward a Cognitive Structure Conceptualization of Product Familiarity | 1981 | 135 |
| 19 | Consumer Behavior: Perilaku Konsumen dan Strategi Pemasaran | 1999 | 132 |
| 20 | 1983 | 126 |
About Jerry C. Olson
Jerry C. Olson is a scholar working on Marketing, Social Psychology, Experimental and Cognitive Psychology, Management of Technology and Innovation and Information Systems and Management, having authored 70 papers that have together received 10.3k indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (14 papers), Cognitive and psychological constructs research (7 papers), Digital Marketing and Social Media (5 papers), Creativity in Education and Neuroscience (5 papers), Management and Marketing Education (4 papers), Cultural Differences and Values (4 papers), Ethics in Business and Education (3 papers) and SMEs Development and Digital Marketing (3 papers). The work is most often cited by research in Marketing (6.5k citations), Tourism, Leisure and Hospitality Management (557 citations), Organizational Behavior and Human Resource Management (2.3k citations), Information Systems and Management (1.1k citations) and Applied Psychology (492 citations). Jerry C. Olson has collaborated with scholars based in United States, United Kingdom and Canada. Frequent co-authors include Andrew A. Mitchell, J. Paul Peter, Richard L. Celsi, Jacob Jacoby, Philip A. Dover, Beth Ann Walker, Thomas J. Reynolds, Glenn L. Christensen, Klaus G. Grunert and Manoj Hastak. Their work appears in journals such as Journal of Marketing Research, Journal of Applied Psychology, Journal of Business Research, Journal of Consumer Research and Journal of Marketing.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.