H. Rao Unnava

48 papers and 3.2k indexed citations i.

About

H. Rao Unnava is a scholar working on Marketing, Sociology and Political Science and Social Psychology. According to data from OpenAlex, H. Rao Unnava has authored 48 papers receiving a total of 3.2k indexed citations (citations by other indexed papers that have themselves been cited), including 30 papers in Marketing, 22 papers in Sociology and Political Science and 11 papers in Social Psychology. Recurrent topics in H. Rao Unnava’s work include Consumer Behavior in Brand Consumption and Identification (26 papers), Digital Marketing and Social Media (17 papers) and Behavioral Health and Interventions (7 papers). H. Rao Unnava is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (26 papers), Digital Marketing and Social Media (17 papers) and Behavioral Health and Interventions (7 papers). H. Rao Unnava collaborates with scholars based in United States, Latvia and Canada. H. Rao Unnava's co-authors include Robert E. Burnkrant, Rohini Ahluwalia, Xiaoyan Deng, Hyojin Lee, Nicole Votolato Montgomery, Sekar Raju, Kenneth R. Lord, Paul W. Miniard, Sunil Bhatla and Peter R. Dickson and has published in prestigious journals such as Journal of Marketing Research, Journal of Consumer Research and Journal of Business Research.

In The Last Decade

Co-authorship network of co-authors of H. Rao Unnava i

Fields of papers citing papers by H. Rao Unnava

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by H. Rao Unnava. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by H. Rao Unnava. The network helps show where H. Rao Unnava may publish in the future.

Countries citing papers authored by H. Rao Unnava

Since Specialization
Citations

This map shows the geographic impact of H. Rao Unnava's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by H. Rao Unnava with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites H. Rao Unnava more than expected).

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar’s output or impact.

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