Journal of Advertising

1.8k papers and 100.0k indexed citations i.

About

The 1.8k papers published in Journal of Advertising in the last decades have received a total of 100.0k indexed citations. Papers published in Journal of Advertising usually cover Marketing (1.1k papers), Sociology and Political Science (628 papers) and Gender Studies (290 papers) specifically the topics of Consumer Behavior in Brand Consumption and Identification (964 papers), Digital Marketing and Social Media (454 papers) and Media, Gender, and Advertising (265 papers). The most active scholars publishing in Journal of Advertising are Roobina Ohanian, Judith Lynne Zaichkowsky, Barbara B. Stern, Michael A. Kamins, Terence A. Shimp, Hairong Li, Darrel D. Muehling, Chingching Chang, Brian D. Till and T. Bettina Cornwell.

In The Last Decade

Fields of papers published in Journal of Advertising

Since Specialization
EngineeringComputer SciencePhysics and AstronomyMathematicsEarth and Planetary SciencesEnergyEnvironmental ScienceMaterials ScienceChemical EngineeringChemistryAgricultural and Biological SciencesVeterinaryDecision SciencesArts and HumanitiesBusiness, Management and AccountingSocial SciencesPsychologyEconomics, Econometrics and FinanceHealth ProfessionsDentistryMedicineBiochemistry, Genetics and Molecular BiologyNeuroscienceNursingImmunology and MicrobiologyPharmacology, Toxicology and Pharmaceutics

This network shows the specialization of papers published in Journal of Advertising. Nodes represent fields, and links connect fields that are likely to share authors.

Countries where authors publish in Journal of Advertising

Since Specialization
Total citations of papers

This map shows the geographic distribution of research published in Journal of Advertising. It shows the number of citations received by papers published by authors working in each country. You can also color the map by specialization and compare the number of papers published in Journal of Advertising with the expected number of papers based on a country's size and research output (numbers larger than one mean the country's share of papers is larger than expected).

Rankless by CCL
2025