Journal of Advertising
About
The 1.8k papers published in Journal of Advertising in the last decades have received a total of 95.4k indexed citations.
Papers published in Journal of Advertising usually cover Marketing (1.1k papers), Sociology and Political Science (619 papers) and Gender Studies (288 papers) specifically the topics of Consumer Behavior in Brand Consumption and Identification (958 papers), Digital Marketing and Social Media (448 papers) and Media, Gender, and Advertising (263 papers). The most active scholars publishing in Journal of Advertising are Darrel D. Muehling, George M. Zinkhan, Leonard N. Reid, Charles R. Taylor and Martin Eisend.
In The Last Decade
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