Robert E. Burnkrant
Impact in
- Marketing top 0.2%
- Consumer Behavior in Brand Consumption and Identification
- Consumer Retail Behavior Studies
- Applied Psychology top 1%
- Behavioral Health and Interventions
Papers in
- Marketing 10
- Consumer Behavior in Brand Consumption and Identification 10
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- Communication in Education and Healthcare 4
- Team Dynamics and Performance 3
- Co-authors
- H. Rao Unnava (12 shared papers)Rohini Ahluwalia (4 shared papers)Richard P. Bagozzi (6 shared papers)Thomas J. Page (6 shared papers)Bobby J. Calder (2 shared papers)Kenneth R. Lord (4 shared papers)Daniel J. Howard (3 shared papers)Priyali Rajagopal (2 shared papers)
- Journals
- Journal of Marketing Research (8 papers)Journal of Consumer Research (7 papers)Journal of Personality and Social Psychology (6 papers)Journal of Advertising (2 papers)Journal of Personality Assessment (1 paper)
- Partner nations
- United States
In The Last Decade
Robert E. Burnkrant
42 papers receiving 4.0k citations
Robert E. Burnkrant's Hit Papers
Peers
Comparison fields: 5 of 118
- Marketing 2.5k
- Applied Psychology 410
- Organizational Behavior and Human Resource Management 874
- Information Systems and Management 560
- Sociology and Political Science 2.4k
Countries citing papers authored by Robert E. Burnkrant
This map shows the geographic impact of Robert E. Burnkrant's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Robert E. Burnkrant with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Robert E. Burnkrant more than expected).
Fields of papers citing papers by Robert E. Burnkrant
This network shows the impact of papers produced by Robert E. Burnkrant. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Robert E. Burnkrant. The network helps show where Robert E. Burnkrant may publish in the future.
Co-authors
The 14 scholars most cited alongside Robert E. Burnkrant, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
Showing the 20 most-cited of 44 papers — load more, or switch the sort, to bring in the rest.
| # | Work | ||
|---|---|---|---|
| 1 | 2000 | 786 | |
| 2 | Informational and Normative Social Influence in Buyer Behavior Hit paper breakdown → | 1975 | 747 |
| 3 | 2001 | 305 | |
| 4 | 1995 | 301 | |
| 5 | 1979 | 280 | |
| 6 | 1991 | 230 | |
| 7 | 1977 | 179 | |
| 8 | 1989 | 158 | |
| 9 | 1984 | 138 | |
| 10 | 1982 | 129 | |
| 11 | 2004 | 117 | |
| 12 | 1991 | 109 | |
| 13 | 1985 | 104 | |
| 14 | 1984 | 101 | |
| 15 | 1991 | 100 | |
| 16 | 1988 | 78 | |
| 17 | 1993 | 75 | |
| 18 | 1982 | 71 | |
| 19 | 1976 | 65 | |
| 20 | 1991 | 65 |
About Robert E. Burnkrant
Robert E. Burnkrant is a scholar working on Marketing, Social Psychology, Applied Psychology, Sociology and Political Science and Literature and Literary Theory, having authored 44 papers that have together received 4.5k indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (10 papers), Social and Intergroup Psychology (7 papers), Digital Marketing and Social Media (7 papers), Behavioral Health and Interventions (5 papers), Psychology of Social Influence (4 papers), Media Influence and Health (4 papers), Communication in Education and Healthcare (4 papers) and Team Dynamics and Performance (3 papers). The work is most often cited by research in Marketing (2.5k citations), Applied Psychology (410 citations), Organizational Behavior and Human Resource Management (874 citations), Information Systems and Management (560 citations) and Sociology and Political Science (2.4k citations). Robert E. Burnkrant has collaborated with scholars based in United States. Frequent co-authors include H. Rao Unnava, Rohini Ahluwalia, Richard P. Bagozzi, Thomas J. Page, Bobby J. Calder, Kenneth R. Lord, Daniel J. Howard, Priyali Rajagopal, Sunil Erevelles and Peter Reid Dickson. Their work appears in journals such as Journal of Marketing Research, Journal of Consumer Research, Journal of Personality and Social Psychology, Journal of Advertising and Journal of Personality Assessment.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.